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Exclusive: Longtime independent public relations professional Hilda Somarriba has joined 42West as VP in the company’s Los Angeles Entertainment Marketing division.
Somarriba joins existing VP Diana Peters, who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing (West Coast), and they will also work closely with CEO Amanda Lundberg and Tom Piechura, President—Entertainment Marketing (East Coast) as well as the entire bicoastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for...
Somarriba joins existing VP Diana Peters, who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing (West Coast), and they will also work closely with CEO Amanda Lundberg and Tom Piechura, President—Entertainment Marketing (East Coast) as well as the entire bicoastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for...
- 10/20/2022
- by Anthony D'Alessandro
- Deadline Film + TV
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