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YouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences.
At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily. According to Nielsen’s total TV and streaming report for the U.S., YouTube has had the No. 1 share in streaming watch-time every month on American TVs since February 2023.
“We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan (pictured above), kicking off the evening’s event Wednesday.
With so much tonnage of content, YouTube is now trying to make it easier to tap into the crème de la crème. The platform announced the formal launch...
At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily. According to Nielsen’s total TV and streaming report for the U.S., YouTube has had the No. 1 share in streaming watch-time every month on American TVs since February 2023.
“We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan (pictured above), kicking off the evening’s event Wednesday.
With so much tonnage of content, YouTube is now trying to make it easier to tap into the crème de la crème. The platform announced the formal launch...
- 5/15/2024
- by Todd Spangler
- Variety Film + TV
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It feels a little strange to say this in August, but the 2023 Streamy Awards are officially over, and they handed out a grand total of 50 awards to this year’s top creators.
This was the first year Tubefilter and dick clark productions held Streamys in the summertime, but the change of season didn’t mean everything changed: For the fourth time in a row, MrBeast took home Creator of the Year, and for the second time in a row, Kai Cenat snagged Streamer of the Year.
As for Show of the Year, that went to Michelle Khare and her daredevil series Challenge Accepted.
This year’s ceremony was hosted by MatPat, and featured dozens of presenters, including Dylan Mulvaney, Ryan Trahan, The Try Guys‘ Keith Habersberger and Zach Kornfeld, Smosh‘s Anthony Padilla and Ian Hecox, TikTok Npc streamer Pinkydoll, Colin and Samir, Dream, Michelle Khare, Anna Sitar, Austin Creed,...
This was the first year Tubefilter and dick clark productions held Streamys in the summertime, but the change of season didn’t mean everything changed: For the fourth time in a row, MrBeast took home Creator of the Year, and for the second time in a row, Kai Cenat snagged Streamer of the Year.
As for Show of the Year, that went to Michelle Khare and her daredevil series Challenge Accepted.
This year’s ceremony was hosted by MatPat, and featured dozens of presenters, including Dylan Mulvaney, Ryan Trahan, The Try Guys‘ Keith Habersberger and Zach Kornfeld, Smosh‘s Anthony Padilla and Ian Hecox, TikTok Npc streamer Pinkydoll, Colin and Samir, Dream, Michelle Khare, Anna Sitar, Austin Creed,...
- 8/28/2023
- by James Hale
- Tubefilter.com
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MrBeast was the big winner at the 2023 Streamy Awards on Sunday night.
MrBeast (real name Jimmy Donaldson) won two awards out of the five he was nominated for: creator of the year and collaboration for his rock, paper, scissors video with Dwayne “The Rock” Johnson, “Surprised he didn’t pick rock every time.”
Kai Cenat won streamer of the year, with show of the year going to Michelle Khare’s “Challenge Accepted” and the international prize going to Spain’s ibai. Chris Olsen was named as the shortform winner.
Other well-known figures who won this year include Jonas Brothers, winners of the crossover category; Logan Paul, who won the creator product prize; Jay Shetty, who won for his On Purpose podcast; and TikToker Dylan Mulvaney, the trans influencer who found herself caught up in controversy after she starred in a Bud Light social media promotion, who won the breakout creator award.
MrBeast (real name Jimmy Donaldson) won two awards out of the five he was nominated for: creator of the year and collaboration for his rock, paper, scissors video with Dwayne “The Rock” Johnson, “Surprised he didn’t pick rock every time.”
Kai Cenat won streamer of the year, with show of the year going to Michelle Khare’s “Challenge Accepted” and the international prize going to Spain’s ibai. Chris Olsen was named as the shortform winner.
Other well-known figures who won this year include Jonas Brothers, winners of the crossover category; Logan Paul, who won the creator product prize; Jay Shetty, who won for his On Purpose podcast; and TikToker Dylan Mulvaney, the trans influencer who found herself caught up in controversy after she starred in a Bud Light social media promotion, who won the breakout creator award.
- 8/28/2023
- by Hilary Lewis
- The Hollywood Reporter - Movie News
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Internet sensation MatPat hosted the 2023 Streamy Awards on Sunday, August 27 from the Fairmont Century Plaza, where winners were honored across a whopping 45 races. Every year, these kudos celebrate the best of online content creators and brands in categories such as Creator of the Year, Show of the Year and Streamer of the Year. The two-hour awards ceremony streamed live beginning at 6:00 p.m. Pt/9:00 p.m. Et. Scroll down to see the 2023 Streamy Awards winners list (plus all the nominees).
The Streamys were first doled out 14 years ago in 2009 and are produced annually by Dick Clark Productions. This year’s nominations were led by YouTuber MrBeast with a leading five bids. His nine fellow nominees in the Creator of the Year category were Airrack, Alix Earle, Charli D’Amelio, Jay Shetty, JiDion, Logan Paul, Mikayla Nogueira, Ryan Trahan and Zach King.
The 10 programs up for Show of the Year were “Amp,...
The Streamys were first doled out 14 years ago in 2009 and are produced annually by Dick Clark Productions. This year’s nominations were led by YouTuber MrBeast with a leading five bids. His nine fellow nominees in the Creator of the Year category were Airrack, Alix Earle, Charli D’Amelio, Jay Shetty, JiDion, Logan Paul, Mikayla Nogueira, Ryan Trahan and Zach King.
The 10 programs up for Show of the Year were “Amp,...
- 8/28/2023
- by Marcus James Dixon
- Gold Derby
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Two days before the 2023 Streamy Awards, creator economy experts Colin Rosenblum and Samir Chaudry uploaded a special conversation with some of the show’s nominees. The podcasting duo shared a round table with Cleo Abram, Ammar Kandil of Yes Theory, Michelle Khare, Zach King, and Ryan Trahan, all of whom discussed their experiences as online video professionals.
The conversation, dubbed “YouTube Mastermind,” offered insights from prominent figures in the creator ecosystem. The individuals who assembled at Colin and Samir’s roundtable weren’t just 2023 Streamy nominees. Four of them — Kandil, Khare, King, and Trahan — have taken home trophies at previous editions of the online video award show. (Full disclosure: Tubefilter co-produces the Streamys alongside dick clark productions.)
The wide-ranging conversation touched on many topics related to the creator lifestyle. The panelists discussed their daily lives, routines, and creative processes, while also identifying hurdles they had to overcome before making it big.
The conversation, dubbed “YouTube Mastermind,” offered insights from prominent figures in the creator ecosystem. The individuals who assembled at Colin and Samir’s roundtable weren’t just 2023 Streamy nominees. Four of them — Kandil, Khare, King, and Trahan — have taken home trophies at previous editions of the online video award show. (Full disclosure: Tubefilter co-produces the Streamys alongside dick clark productions.)
The wide-ranging conversation touched on many topics related to the creator lifestyle. The panelists discussed their daily lives, routines, and creative processes, while also identifying hurdles they had to overcome before making it big.
- 8/25/2023
- by Sam Gutelle
- Tubefilter.com
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The 2023 Streamy Awards take place on Sunday, August 27 at the Fairmont Century Plaza but, as always, you can watch the ceremony from the comfort of your couch. Internet sensation MatPat hosts the 13th annual event, and he promises to “put [his] own twist on things this time.”
If you’re wondering how to watch the 2023 Streamy Awards, you’ve come to the right place. On Sunday evening, simply click this link at 6:00 p.m. Pt/9:00 p.m. Et when the ceremony begins. The live show is scheduled to run for two hours. This year marks a move to summer for the Streamys, which have taken place in December since 2019.
The Streamys, which were first doled out 14 years ago in 2009, honor the best of online content creators and brands across 45 categories, including Creator of the Year, Show of the Year, Streamer of the Year. Other fields range from animation to gaming to science and engineering.
If you’re wondering how to watch the 2023 Streamy Awards, you’ve come to the right place. On Sunday evening, simply click this link at 6:00 p.m. Pt/9:00 p.m. Et when the ceremony begins. The live show is scheduled to run for two hours. This year marks a move to summer for the Streamys, which have taken place in December since 2019.
The Streamys, which were first doled out 14 years ago in 2009, honor the best of online content creators and brands across 45 categories, including Creator of the Year, Show of the Year, Streamer of the Year. Other fields range from animation to gaming to science and engineering.
- 8/25/2023
- by Marcus James Dixon and Daniel Montgomery
- Gold Derby
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On July 24 the Streamy Awards announced their 13th annual nominations honoring the best achievements by online content creators and brands. Seven-time Streamy winner MatPat will be hosting the annual event, which will be held on Sunday, August 27. Scroll down for this year’s complete list of contenders, led by MrBeast with five nominations.
MatPat said in a statement: “I’ve always been a huge fan of the Streamy Awards as a way to showcase and elevate the incredible talent in the digital video space. Hosting the Streamy Awards is like getting to throw a party for people I admire and whose content I love, and I’m thrilled to emcee an event that means so much in the community. This is going to be a pretty extraordinary night — there will definitely be some special moments that no one has ever seen at the Streamys before — and I’ve been given...
MatPat said in a statement: “I’ve always been a huge fan of the Streamy Awards as a way to showcase and elevate the incredible talent in the digital video space. Hosting the Streamy Awards is like getting to throw a party for people I admire and whose content I love, and I’m thrilled to emcee an event that means so much in the community. This is going to be a pretty extraordinary night — there will definitely be some special moments that no one has ever seen at the Streamys before — and I’ve been given...
- 7/24/2023
- by Daniel Montgomery
- Gold Derby
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