After leading marketing teams at Netflix, Hulu and Nickelodeon, Jenny Wall feels a personal connection to executives who struggle to get insight on how the ad dollars they spend perform. Now, in a new role as chief marketing officer for advertising measurement tech firm VideoAmp, she thinks she’ll be able to help.
“As a CMO and head of marketing for many, many years, the biggest frustration that I had and the biggest pain point that I had was how to effectively and efficiently spend my media dollars to get results,” she told TheWrap. “I know what it feels like to be a CMO and be in that position, and I want the world to know there is a solution.”
That solution, which she is now tasked with bringing to more companies on all sides of the advertising business, is VideoAmp’s suite of technology and services, which integrates data...
“As a CMO and head of marketing for many, many years, the biggest frustration that I had and the biggest pain point that I had was how to effectively and efficiently spend my media dollars to get results,” she told TheWrap. “I know what it feels like to be a CMO and be in that position, and I want the world to know there is a solution.”
That solution, which she is now tasked with bringing to more companies on all sides of the advertising business, is VideoAmp’s suite of technology and services, which integrates data...
- 3/10/2023
- by Eileen AJ Connelly
- The Wrap
Advertising measurement platform VideoAmp hired former Nickelodeon execurive Jenny Wall as chief marketing officer, a newly created role, as the company works to ink more major clients.
Wall will oversee brand and marketing strategy for VideoAmp. The company, which launched in 2014, provides measurement and optimization tools that bring together audiences across traditional TV, streaming video and large digital and social media.
“With a proven track record of pairing data-driven performance marketing with genuine storytelling, Wall is uniquely positioned to take VideoAmp’s brand and mission into its next chapter,” the company said in a statement. “Having held positions as both a brand marketer and publisher, she has the ability to personally understand the needs of both the buy and sell-side, making her well-equipped to represent the voice of VideoAmp’s clients.”
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Wall served as CMO...
Wall will oversee brand and marketing strategy for VideoAmp. The company, which launched in 2014, provides measurement and optimization tools that bring together audiences across traditional TV, streaming video and large digital and social media.
“With a proven track record of pairing data-driven performance marketing with genuine storytelling, Wall is uniquely positioned to take VideoAmp’s brand and mission into its next chapter,” the company said in a statement. “Having held positions as both a brand marketer and publisher, she has the ability to personally understand the needs of both the buy and sell-side, making her well-equipped to represent the voice of VideoAmp’s clients.”
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Wall served as CMO...
- 3/9/2023
- by Eileen AJ Connelly
- The Wrap
Nickelodeon has elevated Sabrina Caluori to executive vice president and head of marketing and brand strategy. She enters the role as Jenny Wall exits as chief marketing officer, having stepped down this week.
Caluori previously served as senior vice president of brand and content strategy. She will now lead on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms. She will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of kids and family content for Paramount+. She will also add senior vice president and executive creative director Vincent Arrico and vice president of marketing operations Sara Francis to her existing direct reports.
Caluori joined Nickelodeon in August 2021 as senior vice president of brand and content strategy, overseeing global brand strategy, original programming launches, media planning, digital and social media and marketing analytics. Previously, she...
Caluori previously served as senior vice president of brand and content strategy. She will now lead on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms. She will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of kids and family content for Paramount+. She will also add senior vice president and executive creative director Vincent Arrico and vice president of marketing operations Sara Francis to her existing direct reports.
Caluori joined Nickelodeon in August 2021 as senior vice president of brand and content strategy, overseeing global brand strategy, original programming launches, media planning, digital and social media and marketing analytics. Previously, she...
- 7/5/2022
- by Selome Hailu
- Variety Film + TV
Sabrina Caluori has been promoted to Executive Vice President and Head of Marketing and Brand Strategy for Nickelodeon following the departure of Chief Marketing Officer Jenny Wall this week.
The new post will see Caluori — who joined the channel in August 2021 as SVP of brand and content strategy — lead on- and off-air consumer marketing and global brand and content launches across liner, digital and social platforms. In the expanded role, she will continue developing consumer-based campaigns that aim to connect Nickelodeon franchises with families and children, as well as support content developed for linear and Paramount+.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Brian Robbins —president and CEO of Paramount Pictures and Nickelodeon and chief content officer of Kids & Family for Paramount+, and to whom Caluori will report — said in a statement.
The new post will see Caluori — who joined the channel in August 2021 as SVP of brand and content strategy — lead on- and off-air consumer marketing and global brand and content launches across liner, digital and social platforms. In the expanded role, she will continue developing consumer-based campaigns that aim to connect Nickelodeon franchises with families and children, as well as support content developed for linear and Paramount+.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Brian Robbins —president and CEO of Paramount Pictures and Nickelodeon and chief content officer of Kids & Family for Paramount+, and to whom Caluori will report — said in a statement.
- 7/5/2022
- by Natalie Oganesyan
- The Wrap
Exclusive: Jenny Wall is leaving Nickelodeon after a three-year stint as Chief Marketing Officer. She will be succeeded by Sabrina Caluori, who has been promoted to EVP and Head of Marketing and Brand Strategy for Nickelodeon.
In her new position, Caluori, previously SVP Brand and Content Strategy, will be leading on- and off-air consumer marketing, brand creative and content launches globally across the brand’s linear, digital and social platforms. She will report to Brian Robbins, President and CEO of Paramount Pictures and Nickelodeon; and Chief Content Officer, Kids & Family for Paramount+.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Robbins said. “Her generous spirit and empathetic leadership is also key to guiding our stellar marketing team during this time of continued industry transformation.”
Caluori will add oversight of brand and creative marketing,...
In her new position, Caluori, previously SVP Brand and Content Strategy, will be leading on- and off-air consumer marketing, brand creative and content launches globally across the brand’s linear, digital and social platforms. She will report to Brian Robbins, President and CEO of Paramount Pictures and Nickelodeon; and Chief Content Officer, Kids & Family for Paramount+.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Robbins said. “Her generous spirit and empathetic leadership is also key to guiding our stellar marketing team during this time of continued industry transformation.”
Caluori will add oversight of brand and creative marketing,...
- 7/5/2022
- by Nellie Andreeva
- Deadline Film + TV
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