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At first, the signs were subtle. There was the “I am cringe, but I am free” meme, and the T-shirts from Gen Z e-commerce brand Ogbff emblazoned with “Too cringe for NY, too based for LA.” Niche creators like Neve Pratt (awkward dad-joker) and Michael Thomas White (heartfelt himbo) began to amass cult fandoms by being authentically themselves. So-called Pov TikTokers such as Devin Caherly and Emma Norton, who act out imaginary skits and were once viciously bashed by commenters, are now being embraced by the entertainment world, getting brand deals,...
- 4/23/2023
- by Taylor Lorenz
- Rollingstone.com
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