Exclusive: It’s Hallmark Media’s turn now: Deadline has learned that the premier home of holiday movies is the latest company to undergo layoffs, with significant cuts occurring in the exec suites.
Among those impacted were Chief Marketing Officer Lara Richardson, Chief People Officer Pamela Wolfe, EVP Research Strategy Robin Thomas and Head of Distribution Judi Lopez. Though one source described them as “major cutbacks,” Deadline understands that only those four jobs were eliminated.
In a statement provided to Deadline, a spokesperson said, “Hallmark Media organizational changes were announced internally today representing a new, more streamlined structure. As such, some executive leadership roles were eliminated, while new and expanded roles were created in order to forge new opportunities that will strengthen our focus on our core, and build new capabilities for our consumers and viewers. The Hallmark Media business remains committed to creating compelling content and Hallmark Channel recently...
Among those impacted were Chief Marketing Officer Lara Richardson, Chief People Officer Pamela Wolfe, EVP Research Strategy Robin Thomas and Head of Distribution Judi Lopez. Though one source described them as “major cutbacks,” Deadline understands that only those four jobs were eliminated.
In a statement provided to Deadline, a spokesperson said, “Hallmark Media organizational changes were announced internally today representing a new, more streamlined structure. As such, some executive leadership roles were eliminated, while new and expanded roles were created in order to forge new opportunities that will strengthen our focus on our core, and build new capabilities for our consumers and viewers. The Hallmark Media business remains committed to creating compelling content and Hallmark Channel recently...
- 1/11/2024
- by Lynette Rice
- Deadline Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BZDk1Y2YyZGUtY2QzYS00YTI4LWFjN2QtMmFjOTEyNjc5NzdhXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,9,500,281_.jpg)
Exclusive: Great American Media, the faith and family-focused company that launched in 2021 under Bill Abbott, is the latest to get hit with layoffs.
Deadline has learned that roughly 13 people were cut from top jobs on Monday, including Loren Schwartz, Chief Marketing Officer; Jamie Kramer, EVP Digital & Strategic Growth; Max Pinigin, Chief Financial Officer; Angela Sullivan, VP Corporate Communications, Brian Pancarik, Exec VP User Experience & Operations; Michael Hough, Head of Financial Planning and Analysis; and Nicole Gardner, Pure Flix Creative Director.
In a statement released to Deadline, the company said, “In 2023, Sony invested in Great American Media and rolled its PureFlix streaming video on demand service into Gam’s business to be run by Gam management for the purpose of maximizing the synergies between the two. On the heels of a highly successful year, we excelled with our Christmas launch and we kicked off 2024 hosting the Rose Parade, announced the network’s first-ever original series,...
Deadline has learned that roughly 13 people were cut from top jobs on Monday, including Loren Schwartz, Chief Marketing Officer; Jamie Kramer, EVP Digital & Strategic Growth; Max Pinigin, Chief Financial Officer; Angela Sullivan, VP Corporate Communications, Brian Pancarik, Exec VP User Experience & Operations; Michael Hough, Head of Financial Planning and Analysis; and Nicole Gardner, Pure Flix Creative Director.
In a statement released to Deadline, the company said, “In 2023, Sony invested in Great American Media and rolled its PureFlix streaming video on demand service into Gam’s business to be run by Gam management for the purpose of maximizing the synergies between the two. On the heels of a highly successful year, we excelled with our Christmas launch and we kicked off 2024 hosting the Rose Parade, announced the network’s first-ever original series,...
- 1/9/2024
- by Lynette Rice
- Deadline Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BMDI3M2JmNWItZGI1Mi00MzE4LTg0MTMtOGZkYTAwNDY1MWY2XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,26,500,281_.jpg)
Paramount+ has released the official trailer for the sixth and final season of “The Good Fight,” which is set to premiere exclusively on Paramount+ on Thursday, Sept. 8.
The 10-episode final season follows Diane as she struggles with the sense of déjà vu following the overturning of Roe v. Wade, to voting rights, to Cold War aggressions returning.
“The Good Fight” stars Christine Baranski, John Slattery, Sarah Steele, Michael Boatman, Nyambi Nyambi, Charmaine Gingwa, with Audra McDonald and Andre Braugher. Alan Cumming and Carrie Preston guest star.
Robert and Michelle King serve as showrunners and executive producers on the series, which they co-created with Phil Alden Robinson. Baranski, Ridley Scott, David W. Zucker, Liz Glotzer, William Finkelstein, Jonathan Tolins, Jacquelyn Reingold and Nelson McCormick also executive produce. “The Good Fight” is produced by CBS Studios in association with Scott Free Productions and King Size Productions. The series is distributed worldwide by Paramount Global Content Distribution.
The 10-episode final season follows Diane as she struggles with the sense of déjà vu following the overturning of Roe v. Wade, to voting rights, to Cold War aggressions returning.
“The Good Fight” stars Christine Baranski, John Slattery, Sarah Steele, Michael Boatman, Nyambi Nyambi, Charmaine Gingwa, with Audra McDonald and Andre Braugher. Alan Cumming and Carrie Preston guest star.
Robert and Michelle King serve as showrunners and executive producers on the series, which they co-created with Phil Alden Robinson. Baranski, Ridley Scott, David W. Zucker, Liz Glotzer, William Finkelstein, Jonathan Tolins, Jacquelyn Reingold and Nelson McCormick also executive produce. “The Good Fight” is produced by CBS Studios in association with Scott Free Productions and King Size Productions. The series is distributed worldwide by Paramount Global Content Distribution.
- 8/4/2022
- by Michaela Zee and EJ Panaligan
- Variety Film + TV
![Tom Ortenberg](https://m.media-amazon.com/images/M/MV5BZmNmNzM1YmYtYjU4ZS00OWM4LThlYjUtZTg4YmRjMzRkYmY5XkEyXkFqcGdeQXVyMDM3NzUwMw@@._V1_QL75_UX140_CR0,1,140,207_.jpg)
![Tom Ortenberg](https://m.media-amazon.com/images/M/MV5BZmNmNzM1YmYtYjU4ZS00OWM4LThlYjUtZTg4YmRjMzRkYmY5XkEyXkFqcGdeQXVyMDM3NzUwMw@@._V1_QL75_UX140_CR0,1,140,207_.jpg)
Marketing, publicity executives report to Tom Ortenberg.
Open Road Films has named Loren Schwartz president of marketing while Liz Biber has been promoted to president of publicity.
Schwartz and Biber will report directly to Open Road Films CEO Tom Ortenberg, who made the announcement on Tuesday.
Open Road marketed and distributed Armenian Genocide drama The Promise at the weekend on behalf of Survival Pictures. The film reportedly cost more than $90m and opened on $4.1m in 2,251 theatres.
Schwartz is Open Road’s third marketing chief in 14 months. He replaces Jonathan Helfgot, who only took the place of Jason Cassidy in March 2016 and is understood to be joining Fox as head of theatrical marketing.
Biber has been head of publicity since the company’s inception in 2011.
Schwartz most recently served as executive vice-president of genre marketing and advertising at Warner Bros.
Prior to that, he was senior vice-president of creative advertising at Columbia Pictures, where he worked...
Open Road Films has named Loren Schwartz president of marketing while Liz Biber has been promoted to president of publicity.
Schwartz and Biber will report directly to Open Road Films CEO Tom Ortenberg, who made the announcement on Tuesday.
Open Road marketed and distributed Armenian Genocide drama The Promise at the weekend on behalf of Survival Pictures. The film reportedly cost more than $90m and opened on $4.1m in 2,251 theatres.
Schwartz is Open Road’s third marketing chief in 14 months. He replaces Jonathan Helfgot, who only took the place of Jason Cassidy in March 2016 and is understood to be joining Fox as head of theatrical marketing.
Biber has been head of publicity since the company’s inception in 2011.
Schwartz most recently served as executive vice-president of genre marketing and advertising at Warner Bros.
Prior to that, he was senior vice-president of creative advertising at Columbia Pictures, where he worked...
- 4/25/2017
- ScreenDaily
Former Screen Gems marketing exec VP Loren Schwartz has joined Warner Bros. as the feature division’s new executive VP, genre marketing and creative advertising. This comes only a few days after Danielle Misher was promoted into Schwartz’s post at Screen Gems shoring up that Sony division at the Culver City-based studio because of his departure to WBros. In his new post, Schwartz will report directly to both executive VP of marketing Blair Rich and president of worldwide…...
- 6/8/2015
- Deadline
Here, in one post, we have a perfect example of PR campaigns in every form: good, bad and otherwise. Movie posters are selling something that’s far different from what’s in the film. They’re selling what they want the film to be about; what they hope viewers will believe the film is about, in order to sell more tickets. It’s a perfectly acceptable business, full of hotshots (Hitchcock’s Saul Bass, Tim Palen), company (wo)men (Universal‘s Tracy Masington) and mercenaries (Screen Gems‘ Loren Schwartz).
Even in a world drowning in interactive media, a poster at a subway stop or local billboard near the highway can still sway considerable influence, and companies still spend a considerable amount of money on that notion. There are the tried-and-true formulas, the retro radicals and strange and beautifully ambitious posters that constantly surround us.
Here’s a perfect example of...
Even in a world drowning in interactive media, a poster at a subway stop or local billboard near the highway can still sway considerable influence, and companies still spend a considerable amount of money on that notion. There are the tried-and-true formulas, the retro radicals and strange and beautifully ambitious posters that constantly surround us.
Here’s a perfect example of...
- 2/15/2011
- by Dan Mecca
- The Film Stage
Ah, the evil genius of it all.
Sony Screen Gems' 3D fourquel "Resident Evil: Afterlife" -- a lone wide opener during the oft-sleepy first frame of the fall box office season -- topped the domestic rankings with an estimated $27.7 million in weekend coin. The scifi-horror actioner's rousing start is all the more impressive when measured against previous "Evil" bows, marking a new high for the eight-year-old film series, with help from 3D ticket "upcharges."
The chart-topping performance thus also underscores moviegoers' continued embrace of 3D, despite tickets costing $3-$5 more than for 2D pics. "Afterlife" is the first extra-dimensional installment in the video game-spawned franchise, featuring more than 2,000 3D locations among its 3,203 total playdates.
Each successive "Evil" pic has opened bigger than the previous. Most recently, September 2007's "Resident Evil: Extinction" unspooled with a $23.7 million first frame and $50.6 million overall domestically.
Sony paid $52 million for most worldwide rights on "Afterlife,...
Sony Screen Gems' 3D fourquel "Resident Evil: Afterlife" -- a lone wide opener during the oft-sleepy first frame of the fall box office season -- topped the domestic rankings with an estimated $27.7 million in weekend coin. The scifi-horror actioner's rousing start is all the more impressive when measured against previous "Evil" bows, marking a new high for the eight-year-old film series, with help from 3D ticket "upcharges."
The chart-topping performance thus also underscores moviegoers' continued embrace of 3D, despite tickets costing $3-$5 more than for 2D pics. "Afterlife" is the first extra-dimensional installment in the video game-spawned franchise, featuring more than 2,000 3D locations among its 3,203 total playdates.
Each successive "Evil" pic has opened bigger than the previous. Most recently, September 2007's "Resident Evil: Extinction" unspooled with a $23.7 million first frame and $50.6 million overall domestically.
Sony paid $52 million for most worldwide rights on "Afterlife,...
- 9/12/2010
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
Screen Gems has named creative advertising veteran Loren Schwartz executive vice president of marketing of the Sony Pictures label.
Schwartz is a Sony vet who worked on Columbia's slate for more than 14 years and developed numerous campaigns for the studio including the advertising for "Superbad," "Paul Blart: Mall Cop" "Pineapple Express" and the upcoming "Grown Ups." His most recent post was senior vice president of creative advertising at Sony.
In his new role, Schwartz will oversee the creation of trailers, posters, television ads, and other marketing materials that support the theatrical release of films from Screen Gems. The company's upcoming movies include "Takers," "Resident Evil: Afterlife," "Country Strong," "Easy A," "Priest," "The Roommate," and "Burlesque."
Before joining Sony Pictures Entertainment in 1996, Schwartz served as manager of creative advertising at Fox Searchlight, beginning his career at Trimark Pictures.
Schwartz is a Sony vet who worked on Columbia's slate for more than 14 years and developed numerous campaigns for the studio including the advertising for "Superbad," "Paul Blart: Mall Cop" "Pineapple Express" and the upcoming "Grown Ups." His most recent post was senior vice president of creative advertising at Sony.
In his new role, Schwartz will oversee the creation of trailers, posters, television ads, and other marketing materials that support the theatrical release of films from Screen Gems. The company's upcoming movies include "Takers," "Resident Evil: Afterlife," "Country Strong," "Easy A," "Priest," "The Roommate," and "Burlesque."
Before joining Sony Pictures Entertainment in 1996, Schwartz served as manager of creative advertising at Fox Searchlight, beginning his career at Trimark Pictures.
- 6/22/2010
- by By Borys Kit
- The Hollywood Reporter - Movie News
![Steve Martin](https://m.media-amazon.com/images/M/MV5BNDY0ODYwNDM3OV5BMl5BanBnXkFtZTcwMTc3NjQzMg@@._V1_QL75_UX140_CR0,0,140,207_.jpg)
![Steve Martin](https://m.media-amazon.com/images/M/MV5BNDY0ODYwNDM3OV5BMl5BanBnXkFtZTcwMTc3NjQzMg@@._V1_QL75_UX140_CR0,0,140,207_.jpg)
Last weekend, like a lot of other moviegoers, Steve Martin's Inspector Clouseau lined up to buy a ticket to "Wall-e." He struggled several times to pronounce "I would like a ticket for 'Wall-e' " only to learn that the show was sold out. Undaunted, the intrepid inspector snuck into the theater, where he inadvertently sliced his way through the movie screen before tiptoeing offstage.
Martin's filmed appearance in front of screenings of "Wall-e" was part of an unusual customized teaser trailer for "The Pink Panther 2," the MGM/Columbia production that Sony is releasing Feb. 6. In a variation of the same trailer that appeared last month, Clouseau similarly mangled the pronunciation of "Kung Fu Panda."
When it began planning the campaign, the Sony team, headed by creative advertising executive Loren Schwartz, knew it wanted to do a special shoot rather than just cull footage from the upcoming film. For 2006's "Pink Panther," Martin had done a special PSA urging theatergoers to turn off their cell phones.
The revived "Panther" has turned into a family-friendly franchise; thanks in part to a PG rating, the last film grossed $82 million domestically.
"So we wanted to get up early in the summer with strong kids titles because we wanted to position this one even more strongly as a family film than the last one," said Valerie Van Galder, co-president of worldwide theatrical marketing at Sony.
Although "Panther" had completed filming, "Steve was excited about the idea," Van Galder said. He and producer Robert Simonds immediately starting rewriting the storyboards. Harald Zwart, the film's director, helmed the shoot a little more than a week before "Panda's" opening, working with Steve Pollard of Workshop Creative.
Martin's filmed appearance in front of screenings of "Wall-e" was part of an unusual customized teaser trailer for "The Pink Panther 2," the MGM/Columbia production that Sony is releasing Feb. 6. In a variation of the same trailer that appeared last month, Clouseau similarly mangled the pronunciation of "Kung Fu Panda."
When it began planning the campaign, the Sony team, headed by creative advertising executive Loren Schwartz, knew it wanted to do a special shoot rather than just cull footage from the upcoming film. For 2006's "Pink Panther," Martin had done a special PSA urging theatergoers to turn off their cell phones.
The revived "Panther" has turned into a family-friendly franchise; thanks in part to a PG rating, the last film grossed $82 million domestically.
"So we wanted to get up early in the summer with strong kids titles because we wanted to position this one even more strongly as a family film than the last one," said Valerie Van Galder, co-president of worldwide theatrical marketing at Sony.
Although "Panther" had completed filming, "Steve was excited about the idea," Van Galder said. He and producer Robert Simonds immediately starting rewriting the storyboards. Harald Zwart, the film's director, helmed the shoot a little more than a week before "Panda's" opening, working with Steve Pollard of Workshop Creative.
- 7/3/2008
- by By Gregg Kilday
- The Hollywood Reporter - Movie News
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