Sarah Keith has joined Network Ten as Head of Research, Analytics and Inventory Management. Reporting to CEO Hamish McLennan, Keith.s role will include overseeing a newly formed department which the network says will cover .key areas in the company.. McLennan said, .Sarah is a highly experienced media executive, having worked for some of the best media companies in Australia and the UK. .She will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.. Keith, who is currenly employed as the Director of Ad Strategy and Operations at Fairfax Media, has worked for Network Ten before as a Commercial Airtime Manager. .I have worked in television for the majority of my career and have gained valuable.insights working at Network Ten, Sbs, Fox Sports and Channel 4 in the UK,...
- 5/2/2013
- by Emily Blatchford
- IF.com.au
Fairfax has consolidated its Metro Media sales department with some key changes.
Fairfax Metro Media today announced a number of changes to the structure of its national sales division as the company’s commercial operations move into the next phase of development.
The changes include the further consolidation of Metro Media’s sales teams; integration of print and digital ad strategy; and strategic emphasis on client relationships.
“It’s now 18 months since we moved to an integrated sales structure. This new way of doing business is proving hugely successful and we’re picking up market share against all our nearest competitors,” Metro Media Commercial Director, Ed Harrison, said.
“With both employee engagement and customer satisfaction at an all-time high, we felt the time was right to take things to the next phase.”
In a key change to the sales structure, Paul Sigaloff is promoted to National Sales Director, his remit...
Fairfax Metro Media today announced a number of changes to the structure of its national sales division as the company’s commercial operations move into the next phase of development.
The changes include the further consolidation of Metro Media’s sales teams; integration of print and digital ad strategy; and strategic emphasis on client relationships.
“It’s now 18 months since we moved to an integrated sales structure. This new way of doing business is proving hugely successful and we’re picking up market share against all our nearest competitors,” Metro Media Commercial Director, Ed Harrison, said.
“With both employee engagement and customer satisfaction at an all-time high, we felt the time was right to take things to the next phase.”
In a key change to the sales structure, Paul Sigaloff is promoted to National Sales Director, his remit...
- 1/17/2013
- by Marcus Casey
- Encore Magazine
Fairfax has announced a key new hire in its Media Metro division, with the addition of Anthony Rice in the new role of national sales director, products and audiences.
Rice was formerly at engagement agency Global Red as media director and Readers Digest as sales director.
The announcement comes a week after the appointment of Sarah Keith to the newly created role of head of print advertising strategy.
Rice will be responsible for building advertising sales across Fairfax Metro Media’s audience verticals which include Entertainment, Travel, Business and Finance, Fairfax Women’s Network, Sport, Mobile, Tablet and Food & Wine.
Rice said in a release: “I’m looking forward to making a strong contribution to the growth of Metro Media’s audience verticals. The new innovative products and growing audiences within each vertical have enormous benefit for advertisers and I’ll be seeking to maximise those opportunities.”
Rice’s appointment is effective immediately.
Rice was formerly at engagement agency Global Red as media director and Readers Digest as sales director.
The announcement comes a week after the appointment of Sarah Keith to the newly created role of head of print advertising strategy.
Rice will be responsible for building advertising sales across Fairfax Metro Media’s audience verticals which include Entertainment, Travel, Business and Finance, Fairfax Women’s Network, Sport, Mobile, Tablet and Food & Wine.
Rice said in a release: “I’m looking forward to making a strong contribution to the growth of Metro Media’s audience verticals. The new innovative products and growing audiences within each vertical have enormous benefit for advertisers and I’ll be seeking to maximise those opportunities.”
Rice’s appointment is effective immediately.
- 6/12/2012
- by Cathie McGinn
- Encore Magazine
Fairfax Metro Media has hired a director of print advertising strategy – a newly created role.
Sarah Keith joins from Fox Sports at a time of great upheaval for Fairfax, with rumours of the company mulling a move away from print.
In her new role, Keith will work with the publishers and product teams to shape Fairfax Metro Media’s print offerings for advertisers. She will also be responsible for aligning sales operations across states.
Ed Harrison, commercial Director, Fairfax Metro Media, said in a statement: “Newspapers and inserted magazines remain hugely powerful advertising vehicles for our clients. Sarah’s experience leaves her well-placed to drive the evolution of our print products and ensure that they continue to deliver the best possible outcomes for advertisers.”
Keith’s career includes roles at Sbs, Southern Cross Austereo and Ten.
She takes on the role at the end of August.
The news comes as...
Sarah Keith joins from Fox Sports at a time of great upheaval for Fairfax, with rumours of the company mulling a move away from print.
In her new role, Keith will work with the publishers and product teams to shape Fairfax Metro Media’s print offerings for advertisers. She will also be responsible for aligning sales operations across states.
Ed Harrison, commercial Director, Fairfax Metro Media, said in a statement: “Newspapers and inserted magazines remain hugely powerful advertising vehicles for our clients. Sarah’s experience leaves her well-placed to drive the evolution of our print products and ensure that they continue to deliver the best possible outcomes for advertisers.”
Keith’s career includes roles at Sbs, Southern Cross Austereo and Ten.
She takes on the role at the end of August.
The news comes as...
- 6/5/2012
- by Robin Hicks
- Encore Magazine
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