![Image](https://m.media-amazon.com/images/M/MV5BZWIxNDUxYjItZTljZi00N2M2LWI1YTAtYmViOTg2OWM5N2ZiXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UY281_CR14,0,500,281_.jpg)
CBS will utilize this Sunday’s AFC championship game between the Kansas City Chiefs and Cincinnati Bengals to unveil a new fan-centric marketing campaign tied around the theme “Get Into Something Good.”
And here’s the unique angle to the spots that viewers will see on Sunday: They don’t actually include clips from the shows. Instead, they focus on the superfans behind series like “Survivor,” the “FBI” franchise and freshman comedy sensation “Ghosts.”
“We’re trying to really break some norms and look at things differently,” said CBS president and chief marketing officer Mike Benson. “I think it’s a more innovative and modern way to consume a show or to promote a show. And the way we’ve strategically looked at these is, why does every single promo have to be something that is a clip-based promo? Is there a way to actually look at our marketing where...
And here’s the unique angle to the spots that viewers will see on Sunday: They don’t actually include clips from the shows. Instead, they focus on the superfans behind series like “Survivor,” the “FBI” franchise and freshman comedy sensation “Ghosts.”
“We’re trying to really break some norms and look at things differently,” said CBS president and chief marketing officer Mike Benson. “I think it’s a more innovative and modern way to consume a show or to promote a show. And the way we’ve strategically looked at these is, why does every single promo have to be something that is a clip-based promo? Is there a way to actually look at our marketing where...
- 1/29/2022
- by Michael Schneider
- Variety Film + TV
![David Dobrik](https://m.media-amazon.com/images/M/MV5BODI0NzNhYWMtODEzZC00YTc3LWFiN2UtNWEyODM1YmY5ZGU0XkEyXkFqcGdeQXVyNTI5NjIyMw@@._V1_QL75_UY207_CR30,0,140,207_.jpg)
![David Dobrik](https://m.media-amazon.com/images/M/MV5BODI0NzNhYWMtODEzZC00YTc3LWFiN2UtNWEyODM1YmY5ZGU0XkEyXkFqcGdeQXVyNTI5NjIyMw@@._V1_QL75_UY207_CR30,0,140,207_.jpg)
The results of the 9th Annual Streamy Awards are in, presented tonight live at the Beverly Hilton and streamed worldwide by YouTube. The Streamys honor the best in online entertainment and the creators behind it. The annual event brings together the biggest names in online entertainment for a night of celebration, discovery, and recognition. This year’s show included appearances by Emma Chamberlain, David Dobrik, Paris Hilton, Derek Hough, Casey Neistat, and Hannah Stocking, among others. The Streamys, which went host-less for the first time, featured the show’s inaugural collaborators. Emma Chamberlain coached this year’s Breakout Creator nominees on how to give a good acceptance speech. Diy creators Mr. Kate got distracted while presenting the Lifestyle award and re-designed Joey Graceffa’s table. Rosanna Pansino was joined by her friend iJustine for some live cookie decorating prior to presenting the Health and Wellness award.
Engineer Mark Rober unleashed...
Engineer Mark Rober unleashed...
- 12/14/2019
- by Bruce Haring
- Deadline Film + TV
The 9th Annual Streamy Awards are going host-less, Dick Clark Productions and Tubefilter announced today.
Presenters include Streamy veterans and newcomers Kalen Allen, Jack Douglass, Joey Graceffa, iJustine, Gus Johnson, Collins Key, Larray, Elle Mills, Nikita Dragun, Brent Rivera, Sierra Schultzzie, Jay Shetty and more to be announced.
During the awards, the Streamys will introduce inaugural collaborators Emma Chamberlain, Mr. Kate, Rosanna Pansino, Mark Rober, Brandon Rogers, Patrick Starrr, and Hannah Stocking.
“Collaboration is a hallmark of YouTube culture — so this year we’re working with multiple creators to further showcase the diverse and robust range of creative talent within the digital community worldwide,” said Streamys founder Drew Baldwin. “As the Streamys continues to evolve, our mission remains the same: to honor the best in online video and to celebrate the accomplishments of our community.”
The awards will take place at The Beverly Hilton in Beverly Hills, on Friday, December...
Presenters include Streamy veterans and newcomers Kalen Allen, Jack Douglass, Joey Graceffa, iJustine, Gus Johnson, Collins Key, Larray, Elle Mills, Nikita Dragun, Brent Rivera, Sierra Schultzzie, Jay Shetty and more to be announced.
During the awards, the Streamys will introduce inaugural collaborators Emma Chamberlain, Mr. Kate, Rosanna Pansino, Mark Rober, Brandon Rogers, Patrick Starrr, and Hannah Stocking.
“Collaboration is a hallmark of YouTube culture — so this year we’re working with multiple creators to further showcase the diverse and robust range of creative talent within the digital community worldwide,” said Streamys founder Drew Baldwin. “As the Streamys continues to evolve, our mission remains the same: to honor the best in online video and to celebrate the accomplishments of our community.”
The awards will take place at The Beverly Hilton in Beverly Hills, on Friday, December...
- 12/4/2019
- by Anita Bennett
- Deadline Film + TV
When Sierra Schultzzie first started her YouTube channel in 2014, her plan was to “try a little bit of everything” in the process of figuring out what kind of content worked best for her and her brand-new audience. Fast-forward five years, and while Schultzzie has sharpened her content strategy, zeroing in on making videos about body positivity and fashion, “try a little bit of everything” is still the core theme of her content.
Visit Tubefilter for more great stories.
Visit Tubefilter for more great stories.
- 11/22/2019
- by James Hale
- Tubefilter.com
The ninth annual Streamy Awards are nearing, with Dick Clark Productions, Tubefilter, and YouTube revealing the nominees.
David Dobrik leads the pack with 11 nominations, Escape the Night: Season 4 follows with 5 nods, while music artists Lil Nas X and Lizzo are among the first-time nominees. Also picking up nods are Emma Chamberlain, Lilly Singh, Jada Pinkett Smith for Red Table Talk), Jack Black for JablinskiGames, Ninja, and Gordon Ramsay.
“This year’s Streamy Awards nominees express the breadth of creativity and diversity of our creator community,” said Streamy Awards founder Drew Baldwin. “We’re honored to partner with YouTube to celebrate the talent and accomplishments of our extraordinary industry on a global scale.”
Added Jamie Byrne, YouTube’s director of creator partnerships: “Creators are the heart and soul of YouTube, so we’re excited to celebrate and honor their creativity, diversity and hard work. Together with the Streamys, we’ve expanded...
David Dobrik leads the pack with 11 nominations, Escape the Night: Season 4 follows with 5 nods, while music artists Lil Nas X and Lizzo are among the first-time nominees. Also picking up nods are Emma Chamberlain, Lilly Singh, Jada Pinkett Smith for Red Table Talk), Jack Black for JablinskiGames, Ninja, and Gordon Ramsay.
“This year’s Streamy Awards nominees express the breadth of creativity and diversity of our creator community,” said Streamy Awards founder Drew Baldwin. “We’re honored to partner with YouTube to celebrate the talent and accomplishments of our extraordinary industry on a global scale.”
Added Jamie Byrne, YouTube’s director of creator partnerships: “Creators are the heart and soul of YouTube, so we’re excited to celebrate and honor their creativity, diversity and hard work. Together with the Streamys, we’ve expanded...
- 10/16/2019
- by Anita Bennett
- Deadline Film + TV
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