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Netflix ist noch neu im Werbegeschäft. Laut eines Berichts spielt der Streamer jetzt mit dem Gedanken, in einem großen europäischen Markt wie Deutschland eine kostenlose Version auszuprobieren, um noch weiter zu wachsen.
Head of Advertising Netflix: Amy Reinhard (Credit: Netflix)
Neben dem Vorgehen gegen das Passwortteilen gehört auch die kostengünstigere werbeunterstützte Abo-Version zu den Wachstumsmaßnahmen von Netflix. Der US-amerikanische Wirtschaftsdienst Bloomberg berichtet jetzt, dass der Streamingdienst mit dem Gedanken spielt, in Europa und Asien in ausgewählten Märkten eine kostenlose Version an den Start zu bringen, die sich komplett über die Werbung finanziert.
Netflix ginge es dabei vor allem darum, schneller ein größeres Publikum zu bekommen. Dafür gibt es bereits den Testfall Kenia, wo Netflix eine kostenlose Version herausbrachte, aber 2023 wieder einstellte. Nun sagen aber die Insider-Quellen von Bloomberg, dass Netflix-Entscheidungsträger inzwischen über deutlich größere Märkte nachdenken. Konkret genannt werden von Bloomberg-Journalist Lucas Shaw Länder von der Größenordnung eines Deutschland oder Japan.
Head of Advertising Netflix: Amy Reinhard (Credit: Netflix)
Neben dem Vorgehen gegen das Passwortteilen gehört auch die kostengünstigere werbeunterstützte Abo-Version zu den Wachstumsmaßnahmen von Netflix. Der US-amerikanische Wirtschaftsdienst Bloomberg berichtet jetzt, dass der Streamingdienst mit dem Gedanken spielt, in Europa und Asien in ausgewählten Märkten eine kostenlose Version an den Start zu bringen, die sich komplett über die Werbung finanziert.
Netflix ginge es dabei vor allem darum, schneller ein größeres Publikum zu bekommen. Dafür gibt es bereits den Testfall Kenia, wo Netflix eine kostenlose Version herausbrachte, aber 2023 wieder einstellte. Nun sagen aber die Insider-Quellen von Bloomberg, dass Netflix-Entscheidungsträger inzwischen über deutlich größere Märkte nachdenken. Konkret genannt werden von Bloomberg-Journalist Lucas Shaw Länder von der Größenordnung eines Deutschland oder Japan.
- 6/24/2024
- by Michael Müller
- Spot - Media & Film
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A year and a half after Netflix launched an ad-supported tier, the dominant streamer made an upfront pitch — at least in person, in Manhattan — for the first time. There was bragging about the overwhelming statistics of annual hours viewed, a second appearance this week from Jamie Foxx and an open invite for deeper relationships with brands looking to cash in on Netflix’s wildly popular slate. Just ask Mindy Kaling.
“It’s [a series] about a strong woman making it in the male-dominated world of professional basketball,” the writer-producer said of her latest creation for the streamer, Running Point, “and I cannot wait to fill it with commercials about laundry detergent, anti-depression medication, cigarettes, whatever you guys wanna sell … Picture Kate Hudson smoking an e-cigarette.”
“Smoking is so cool,” added Hudson, the series’ star.
Obviously, the duo were hamming it up. (There are still laws about cigarette advertising, right?) Plus, prior to their bit,...
“It’s [a series] about a strong woman making it in the male-dominated world of professional basketball,” the writer-producer said of her latest creation for the streamer, Running Point, “and I cannot wait to fill it with commercials about laundry detergent, anti-depression medication, cigarettes, whatever you guys wanna sell … Picture Kate Hudson smoking an e-cigarette.”
“Smoking is so cool,” added Hudson, the series’ star.
Obviously, the duo were hamming it up. (There are still laws about cigarette advertising, right?) Plus, prior to their bit,...
- 5/15/2024
- by Mikey O'Connell
- The Hollywood Reporter - Movie News
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Netflix may be a new-tech company, but it approached advertisers Wednesday with old-school TV talk: The company aims to make dozens of shows and movies that people like to watch and discuss..
During an upfront presentation at Pier59 Studios, executives from the streaming giant showcased a msssuve pipeline of content that included two Christmas Day games from the NFL, a year of WWE matches and a new movie that features the return of Cameron Diaz, who will come-star with Jamie Foxx in “Back in Action.” The company also called attention to a new series from Mindy Kaling that stars Kate Hudson. Diaz, Foxx, Kaling and Hudson all made appearances in front of a small cadre of media buyers and journalists.
“At a time when the competition is pulling back, we are investing,” said Bela Bajaria, the company’s chief content officer.
Netflix is following the strategy that appears to have...
During an upfront presentation at Pier59 Studios, executives from the streaming giant showcased a msssuve pipeline of content that included two Christmas Day games from the NFL, a year of WWE matches and a new movie that features the return of Cameron Diaz, who will come-star with Jamie Foxx in “Back in Action.” The company also called attention to a new series from Mindy Kaling that stars Kate Hudson. Diaz, Foxx, Kaling and Hudson all made appearances in front of a small cadre of media buyers and journalists.
“At a time when the competition is pulling back, we are investing,” said Bela Bajaria, the company’s chief content officer.
Netflix is following the strategy that appears to have...
- 5/15/2024
- by Brian Steinberg
- Variety Film + TV
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Netflix’s 18-month-old advertising tier has nearly doubled in size since the start of 2024, reaching 40 million monthly active users around the world.
The streaming giant revealed the number at its first in-person upfronts presentation in New York. Last year, in a presentation conducted in a virtual format due to the WGA strike, the company said it had 5 million MAUs, and the number grew to 23 million by January.
Netflix President of Advertising Amy Reinhard told the crowd that 40% of all signups now come from the ads plan in countries where it is available. Pricing plays a role in that – at $7 a month, the plan is well below many other services and the company’s own ad-free options. It is also cheaper for an account holder to sign up to a new ad-supported account rather than pay to share their password.
After insisting for years that they would never accept advertising, citing privacy concerns and other factors,...
The streaming giant revealed the number at its first in-person upfronts presentation in New York. Last year, in a presentation conducted in a virtual format due to the WGA strike, the company said it had 5 million MAUs, and the number grew to 23 million by January.
Netflix President of Advertising Amy Reinhard told the crowd that 40% of all signups now come from the ads plan in countries where it is available. Pricing plays a role in that – at $7 a month, the plan is well below many other services and the company’s own ad-free options. It is also cheaper for an account holder to sign up to a new ad-supported account rather than pay to share their password.
After insisting for years that they would never accept advertising, citing privacy concerns and other factors,...
- 5/15/2024
- by Dade Hayes
- Deadline Film + TV
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Netflix says that its advertising-supported tier now has 40 million monthly active users, as it seeks to shake up the technology and buying partners that currently power the offering.
At its upfront preview Wednesday, the streaming giant said that it had hit the 40 million Mau number. For comparison, at its inaugural upfront last year it said it had “nearly five million.” In November 2023, Netflix said the ad-supported userbase had tripled to 15 million.
The company says that over 40 percent of new signups are for the ads plan, suggesting that it is growing at a rapid pace.
At the same time, Netflix is shaking up its advertising technology stack, and its partners in the space.
Netflix ads chief Amy Reinhard said that the company is building an in-house advertising technology platform, giving marketers new ways to buy and measure.
“Bringing our ad tech in-house will allow us to power the ads plan with...
At its upfront preview Wednesday, the streaming giant said that it had hit the 40 million Mau number. For comparison, at its inaugural upfront last year it said it had “nearly five million.” In November 2023, Netflix said the ad-supported userbase had tripled to 15 million.
The company says that over 40 percent of new signups are for the ads plan, suggesting that it is growing at a rapid pace.
At the same time, Netflix is shaking up its advertising technology stack, and its partners in the space.
Netflix ads chief Amy Reinhard said that the company is building an in-house advertising technology platform, giving marketers new ways to buy and measure.
“Bringing our ad tech in-house will allow us to power the ads plan with...
- 5/15/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
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Netflix says its ad-supported plan includes “the vast majority” of TV shows and movies available on the standard no-ads tiers — but more than a year after the streamer introduced the cheaper option, several popular titles remain unavailable to customers with the ad plan.
Most recently, Netflix customers noticed that Eli Roth’s horror film “Thanksgiving” (pictured above), added Feb. 17 for subscribers on ad-free tiers, is unavailable on the ad plan. The service notes that the slasher pic — currently at the No. 3 spot on Netflix’s top 10 movies in the U.S. — is not available to members on the ad plan because of licensing restrictions.
“While the vast majority of TV shows and movies are available on an ad-supported plan, a small number are not due to licensing restrictions,” the streamer says in an article on its help site. “These titles will appear with a lock icon when you search or browse Netflix.
Most recently, Netflix customers noticed that Eli Roth’s horror film “Thanksgiving” (pictured above), added Feb. 17 for subscribers on ad-free tiers, is unavailable on the ad plan. The service notes that the slasher pic — currently at the No. 3 spot on Netflix’s top 10 movies in the U.S. — is not available to members on the ad plan because of licensing restrictions.
“While the vast majority of TV shows and movies are available on an ad-supported plan, a small number are not due to licensing restrictions,” the streamer says in an article on its help site. “These titles will appear with a lock icon when you search or browse Netflix.
- 2/22/2024
- by Todd Spangler
- Variety Film + TV
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Netflix says it had a second straight quarter of strong growth in its ad-supported tier, though the business is still in its infancy. The ad tier has gotten large enough, however, for the company to start retiring its cheapest ad-free option later this year.
In its earnings report for the fourth quarter of 2023, the streaming giant said subscribers to the ad tier account for 40 percent of new signups in countries where ads are offered, up from 30 percent of new signups in the third quarter. Netflix also reported ad-tier membership growth of about 70 percent vs. Q3, similar to its last report.
Co-CEO Greg Peters said on the company’s earnings call that the ad tier has 23 million monthly active users in the 12 countries where it offers the plans, and he expects that number to continue growing. While acknowledging that it will take years to make advertising “a material impacter to our general business,...
In its earnings report for the fourth quarter of 2023, the streaming giant said subscribers to the ad tier account for 40 percent of new signups in countries where ads are offered, up from 30 percent of new signups in the third quarter. Netflix also reported ad-tier membership growth of about 70 percent vs. Q3, similar to its last report.
Co-CEO Greg Peters said on the company’s earnings call that the ad tier has 23 million monthly active users in the 12 countries where it offers the plans, and he expects that number to continue growing. While acknowledging that it will take years to make advertising “a material impacter to our general business,...
- 1/23/2024
- by Rick Porter
- The Hollywood Reporter - Movie News
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The future of media, tech and advertising — both their promise and peril — was the topic of the day at the Variety Entertainment Summit at CES 2024, held during the technology industry’s huge annual confab in Las Vegas.
Speakers at the full-day event included Roku Media president Charlie Collier, Reddit CEO Steve Huffman, Jenefer Brown, Lionsgate’s EVP & head of global products and experiences, John Harrison, Ey’s Americas leader for media and entertainment, Tony Isetta, VP and head of content marketing for the NFL, and Harvey Mason Jr., CEO of the Recording Academy.
Spotted among the event’s attendees were Disney Entertainment co-chairs Dana Walden and Alan Bergman among other Mouse Housers, who were there alongside panel speaker Rita Ferro, Disney’s president of global advertising.
Here are key takeaways from the Variety Entertainment Summit, held Jan. 10 at the Aria Resort and Casino in Las Vegas:
Netflix bulks up ad user base,...
Speakers at the full-day event included Roku Media president Charlie Collier, Reddit CEO Steve Huffman, Jenefer Brown, Lionsgate’s EVP & head of global products and experiences, John Harrison, Ey’s Americas leader for media and entertainment, Tony Isetta, VP and head of content marketing for the NFL, and Harvey Mason Jr., CEO of the Recording Academy.
Spotted among the event’s attendees were Disney Entertainment co-chairs Dana Walden and Alan Bergman among other Mouse Housers, who were there alongside panel speaker Rita Ferro, Disney’s president of global advertising.
Here are key takeaways from the Variety Entertainment Summit, held Jan. 10 at the Aria Resort and Casino in Las Vegas:
Netflix bulks up ad user base,...
- 1/11/2024
- by Todd Spangler
- Variety Film + TV
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Netflix’s Standard with Ads plan got off to a slow start, but it now seems to be a runaway freight train.
When Netflix takes the stage just about anywhere, it’s a good bet that the company is about to make some news. That was true at this week’s Consumer Electronics Show (CES) in Las Vegas, where the world’s largest streamer took the opportunity to announce that its ad-supported Standard with Ads plan has grown by 8 million customers in just the last two months.
Netflix’s total ad-supported customer base now stands at 23 million. Viewers were slow to adopt the plan, which was first introduced in November 2022. The onset of ad-supported plans at other streamers has likely aided Netflix in gaining subscribers on the plan. Sign Up $6.99+ / month netflix.com How Many Subscribers Does Netflix’s Standard With Ads Plan Have?
According to Netflix advertising president Amy Reinhard,...
When Netflix takes the stage just about anywhere, it’s a good bet that the company is about to make some news. That was true at this week’s Consumer Electronics Show (CES) in Las Vegas, where the world’s largest streamer took the opportunity to announce that its ad-supported Standard with Ads plan has grown by 8 million customers in just the last two months.
Netflix’s total ad-supported customer base now stands at 23 million. Viewers were slow to adopt the plan, which was first introduced in November 2022. The onset of ad-supported plans at other streamers has likely aided Netflix in gaining subscribers on the plan. Sign Up $6.99+ / month netflix.com How Many Subscribers Does Netflix’s Standard With Ads Plan Have?
According to Netflix advertising president Amy Reinhard,...
- 1/11/2024
- by David Satin
- The Streamable
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Streaming giant Netflix is witnessing strong growth of its advertising-based plan, as the president of advertising, Amy Reinhard, said that the platform has recently crossed more than 23 million global monthly active users, the media reported.
According to Variety, the new numbers come after Netflix about two months ago said that its ad-supported tier had over 15 million monthly active users globally.
“The thing we’re really excited about is the engagement. Of Netflix’s customers on ad-supported plans, 85 per cent are streaming on the platform for more than two hours per day,” Reinhard was quoted as saying.
In an October letter to shareholders, Netflix stated that ad-tier subscriptions accounted for roughly 30 per cent of all new signups in the 12 countries where it has launched the platform, the report mentioned.
Netflix Basic With Ads debuted in the US and 11 other countries in November 2022. In the US, the plan costs $6.99 per month, which...
According to Variety, the new numbers come after Netflix about two months ago said that its ad-supported tier had over 15 million monthly active users globally.
“The thing we’re really excited about is the engagement. Of Netflix’s customers on ad-supported plans, 85 per cent are streaming on the platform for more than two hours per day,” Reinhard was quoted as saying.
In an October letter to shareholders, Netflix stated that ad-tier subscriptions accounted for roughly 30 per cent of all new signups in the 12 countries where it has launched the platform, the report mentioned.
Netflix Basic With Ads debuted in the US and 11 other countries in November 2022. In the US, the plan costs $6.99 per month, which...
- 1/11/2024
- by Agency News Desk
- GlamSham
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Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of advertising Amy Reinhard said.
Reinhard spoke Wednesday at the Variety Entertainment Summit at CES 2024 at Las Vegas’ Aria Resort and Casino. “The thing we’re really excited about is the engagement,” she said. Of Netflix’s customers on ad-supported plans, more than 85% are streaming on the platform for two hours or more per month, she said.
The new 23 million-plus figure comes after Netflix a little over two months ago said its ad-supported tier had over 15 million monthly active users worldwide. In an October letter to shareholders, Netflix said ad-tier subscriptions accounted for approximately 30% of all new signups in the 12 counties where it has launched the platform.
“We’re very fortunate to be able to take a long-term perspective on this,” Reinhard said at the Variety Entertainment Summit. “Scaling our business is...
Reinhard spoke Wednesday at the Variety Entertainment Summit at CES 2024 at Las Vegas’ Aria Resort and Casino. “The thing we’re really excited about is the engagement,” she said. Of Netflix’s customers on ad-supported plans, more than 85% are streaming on the platform for two hours or more per month, she said.
The new 23 million-plus figure comes after Netflix a little over two months ago said its ad-supported tier had over 15 million monthly active users worldwide. In an October letter to shareholders, Netflix said ad-tier subscriptions accounted for approximately 30% of all new signups in the 12 counties where it has launched the platform.
“We’re very fortunate to be able to take a long-term perspective on this,” Reinhard said at the Variety Entertainment Summit. “Scaling our business is...
- 1/10/2024
- by Todd Spangler
- Variety Film + TV
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After decades of resisting ads, the world’s largest streaming service is innovating on the ad-supported front.
One year after the launch of its ad-supported subscription tier, Netflix has announced that it will be making some fairly significant enhancements to its lower-priced streaming options beginning this week. As part of a recap of the first year of ad-supported service for the world’s largest streamer, Netflix’s president of advertising Amy Reinhard announced that customers on the ad-supported tiers will be able to download titles for offline viewing starting this week, in addition to other changes planned.
Netflix will become the first streamer to allow ad-supported titles to be downloaded. This change will take effect this week with more improvements coming in early 2024. Ads with Qr codes will also come to domestic viewers next year. Sign Up $6.99+ / month netflix.com What Changes Are Coming to Netflix’s Ad-Supported Tier?
Following...
One year after the launch of its ad-supported subscription tier, Netflix has announced that it will be making some fairly significant enhancements to its lower-priced streaming options beginning this week. As part of a recap of the first year of ad-supported service for the world’s largest streamer, Netflix’s president of advertising Amy Reinhard announced that customers on the ad-supported tiers will be able to download titles for offline viewing starting this week, in addition to other changes planned.
Netflix will become the first streamer to allow ad-supported titles to be downloaded. This change will take effect this week with more improvements coming in early 2024. Ads with Qr codes will also come to domestic viewers next year. Sign Up $6.99+ / month netflix.com What Changes Are Coming to Netflix’s Ad-Supported Tier?
Following...
- 11/1/2023
- by Matt Tamanini
- The Streamable
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Netflix’s ad tier has grown to 15 million monthly active users globally.
“We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value,” advertising president Amy Reinhard, who was recently appointed after the departure of Jeremi Gorman, wrote in a blog post Wednesday. “Our goal isn’t just to offer the same products and tools the industry has come to expect — although we’ve made a lot of progress on that front over the last year. It’s to build something bigger and better than what exists today. We want to shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies.”
The milestone, which coincides with the one-year anniversary of the streamer’s offering, comes after Netflix co-ceo Ted Sarandos acknowledged during Bloomberg’s Screentime conference...
“We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value,” advertising president Amy Reinhard, who was recently appointed after the departure of Jeremi Gorman, wrote in a blog post Wednesday. “Our goal isn’t just to offer the same products and tools the industry has come to expect — although we’ve made a lot of progress on that front over the last year. It’s to build something bigger and better than what exists today. We want to shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies.”
The milestone, which coincides with the one-year anniversary of the streamer’s offering, comes after Netflix co-ceo Ted Sarandos acknowledged during Bloomberg’s Screentime conference...
- 11/1/2023
- by Lucas Manfredi
- The Wrap
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Netflix is ready to use “The Crown,” “Squid Game” and other signature series to take ad dollars from rival streamers.
The company says it will start to offer so-called “title sponsorships” to advertisers ready to align with the new reality series “Squid Game: The Challenge” and the final season of “The Crown” as part of its bid to accelerate the utility of its ad-supported tier.
“We want to shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies,” says Amy Reinhard, newly installed as president of advertising at Netflix, in a prepared statement.
Netflix is making a new bid to lure Madison Avenue to its offerings even as many ad buyers say the company has yet to generate the scale necessary to win over their clients’ ad dollars.
To be sure, Netflix says its ad-supported tier has won...
The company says it will start to offer so-called “title sponsorships” to advertisers ready to align with the new reality series “Squid Game: The Challenge” and the final season of “The Crown” as part of its bid to accelerate the utility of its ad-supported tier.
“We want to shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies,” says Amy Reinhard, newly installed as president of advertising at Netflix, in a prepared statement.
Netflix is making a new bid to lure Madison Avenue to its offerings even as many ad buyers say the company has yet to generate the scale necessary to win over their clients’ ad dollars.
To be sure, Netflix says its ad-supported tier has won...
- 11/1/2023
- by Brian Steinberg
- Variety Film + TV
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Happy Ad-iversary, Netflix! The traditional gift for a first anniversary is paper, which is what Netflix has been stacking up through new revenue streams. The latest modification to one of those, its nascent ad-supported experience, will come in early 2024.
One year ago, Netflix launched ads, something industry watchers and Netflix executives thought would never happen. Now though the streamer has disclosed it has 15 million monthly active users globally on its ad-tier.
But because the streamer remains relatively new to this world of advertising, it is still experimenting with how users experience ads on the service. Today, Netflix has 15 million monthly active users on its ad-supported tier — and the company just announced a significant shift for 2024.
In next year’s first quarter, Netflix will introduce the “Binge ad.” Per the streamer, viewers who binge three episodes of a show in a row will get a fourth episode ad-free. The ad-load won...
One year ago, Netflix launched ads, something industry watchers and Netflix executives thought would never happen. Now though the streamer has disclosed it has 15 million monthly active users globally on its ad-tier.
But because the streamer remains relatively new to this world of advertising, it is still experimenting with how users experience ads on the service. Today, Netflix has 15 million monthly active users on its ad-supported tier — and the company just announced a significant shift for 2024.
In next year’s first quarter, Netflix will introduce the “Binge ad.” Per the streamer, viewers who binge three episodes of a show in a row will get a fourth episode ad-free. The ad-load won...
- 11/1/2023
- by Brian Welk
- Indiewire
![Image](https://m.media-amazon.com/images/M/MV5BOWQ2MDc0Y2EtODU2MC00YWQ3LWIwZWEtMjhiYzIyOGZlOGRkXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
![Image](https://m.media-amazon.com/images/M/MV5BOWQ2MDc0Y2EtODU2MC00YWQ3LWIwZWEtMjhiYzIyOGZlOGRkXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
Netflix’s advertising tier is one year old today, and growing quickly.
In a blog post commemorating the one year anniversary of the tier, Netflix’s newly-installed head of advertising Amy Reinhard gave an update on the streaming giant’s still-nascent ads business.
For starters, Reinhard writes that it now has 15 million global monthly active users. That is up from 5 million, as announced back in May. The tripling in the last 5 months suggests that users are increasingly opting for the ad tier when they sign up for Netflix, or that the company’s password-sharing crackdown is working.
But the company is also working to expand the tier with new options for both marketers and consumers. A big new addition for subscribers to the ad tier: The ability to download films and TV series, something that was not previously available in that lower-cost option. Reinhard writes that the functionality will be added this week.
In a blog post commemorating the one year anniversary of the tier, Netflix’s newly-installed head of advertising Amy Reinhard gave an update on the streaming giant’s still-nascent ads business.
For starters, Reinhard writes that it now has 15 million global monthly active users. That is up from 5 million, as announced back in May. The tripling in the last 5 months suggests that users are increasingly opting for the ad tier when they sign up for Netflix, or that the company’s password-sharing crackdown is working.
But the company is also working to expand the tier with new options for both marketers and consumers. A big new addition for subscribers to the ad tier: The ability to download films and TV series, something that was not previously available in that lower-cost option. Reinhard writes that the functionality will be added this week.
- 11/1/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
![Image](https://m.media-amazon.com/images/M/MV5BY2RmNTA5ZWQtYzA2YS00ZTc5LTk3MmQtMDg5NzJlZjIxODI0XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
In the year since advertising began running on Netflix, the company said it has reached 15 million monthly active users on its ad-supported subscription tier.
That’s up from the 5 million MAUs announced last May and follows the company’s assertion in last month’s earnings report that the Basic With Ads tier grew 70% in the third quarter. The Mau metric, while common in the streaming ad sector, is not the same as paid subscribers. Netflix has not yet broken out how many of its 247 million global subscribers are on the entry-level ad tier, which launched in 12 countries before expanding globally.
Amy Reinhard, who was promoted last month to President of Advertising, reflected on the milestone in a blog post marking the anniversary. “We have built an incredible foundation, focusing on areas advertisers told us matter most,” she wrote. “Our goal isn’t just to offer the same products and tools...
That’s up from the 5 million MAUs announced last May and follows the company’s assertion in last month’s earnings report that the Basic With Ads tier grew 70% in the third quarter. The Mau metric, while common in the streaming ad sector, is not the same as paid subscribers. Netflix has not yet broken out how many of its 247 million global subscribers are on the entry-level ad tier, which launched in 12 countries before expanding globally.
Amy Reinhard, who was promoted last month to President of Advertising, reflected on the milestone in a blog post marking the anniversary. “We have built an incredible foundation, focusing on areas advertisers told us matter most,” she wrote. “Our goal isn’t just to offer the same products and tools...
- 11/1/2023
- by Dade Hayes
- Deadline Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BMTI0ODcyODAtMGI4Yi00MTc0LWJkNjQtYjI5ZjMxMjNkYWU4XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,8,500,281_.jpg)
Netflix is parlaying a strong quarter into a policy change. The streamer will raise prices on several of its subscription options, including its basic ad-free tier, after adding 8.76 million new customers during the third quarter of 2023.
Bloomberg reported that the customer uptick gave Netflix its “best quarter for subscriber growth in years.” The streamer beat analyst estimates in Q3; over the 2023 calendar year, Netflix is projected to add 20 million new subscribers. If it does, it will more than double last year’s customer gains.
Netflix execs partially attributed the company’s positive quarterly returns to its crackdown on password sharing. Though Co-CEO Greg Peters initially believed that move would be unpopular, the streamer received a wave of new subscriptions after limiting accounts to individual households.
Those added subscribers have bumped up Netflix’s bottom line, as have work stoppages in the entertainment industry. Though it may seem unintuitive, the recently-resolved...
Bloomberg reported that the customer uptick gave Netflix its “best quarter for subscriber growth in years.” The streamer beat analyst estimates in Q3; over the 2023 calendar year, Netflix is projected to add 20 million new subscribers. If it does, it will more than double last year’s customer gains.
Netflix execs partially attributed the company’s positive quarterly returns to its crackdown on password sharing. Though Co-CEO Greg Peters initially believed that move would be unpopular, the streamer received a wave of new subscriptions after limiting accounts to individual households.
Those added subscribers have bumped up Netflix’s bottom line, as have work stoppages in the entertainment industry. Though it may seem unintuitive, the recently-resolved...
- 10/20/2023
- by Sam Gutelle
- Tubefilter.com
![Image](https://m.media-amazon.com/images/M/MV5BYmYyYzE5ZTctOTA5YS00YmJlLThmMmItYmZhZjY3OGVhZWVjXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,26,500,281_.jpg)
Netflix beat Wall Street expectations for earnings per share and subscriber growth in the third quarter, cheering investors (if not consumers) with news that a new round of price hikes is on the way.
The company matched the Street estimate for revenue in the period ending September 30, with $8.54 billion. Eps came in at $3.73 and total subscribers hit 247.15 million, a gain of 8.76 million. That increase dwarfs the uptick of 2.4 million in the year-ago third quarter. Typically, the holiday-season fourth quarter sees the biggest subscriber momentum of the year. Netflix expects subscriber growth next quarter to be roughly in line with that of the third quarter.
Analysts had predicted an increase of 6 million subscribers and earnings per share of $3.49. On the rosy report, Netflix shares rose more than 12% in after-hours trading, to about $388. They came into earnings on a month-long slump, during which they had fallen by 18% over concerns about the company’s profit outlook.
The company matched the Street estimate for revenue in the period ending September 30, with $8.54 billion. Eps came in at $3.73 and total subscribers hit 247.15 million, a gain of 8.76 million. That increase dwarfs the uptick of 2.4 million in the year-ago third quarter. Typically, the holiday-season fourth quarter sees the biggest subscriber momentum of the year. Netflix expects subscriber growth next quarter to be roughly in line with that of the third quarter.
Analysts had predicted an increase of 6 million subscribers and earnings per share of $3.49. On the rosy report, Netflix shares rose more than 12% in after-hours trading, to about $388. They came into earnings on a month-long slump, during which they had fallen by 18% over concerns about the company’s profit outlook.
- 10/18/2023
- by Dade Hayes
- Deadline Film + TV
![Ted Sarandos](https://m.media-amazon.com/images/M/MV5BN2M3ODQ5OTgtMjI4Yy00MTcxLWExOWYtYTMxMDFmODFmMTQ0XkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX140_CR0,1,140,207_.jpg)
![Ted Sarandos](https://m.media-amazon.com/images/M/MV5BN2M3ODQ5OTgtMjI4Yy00MTcxLWExOWYtYTMxMDFmODFmMTQ0XkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX140_CR0,1,140,207_.jpg)
Shares of Netflix jumped 12.5% in after-hours trading Wednesday after the company reported net income of $1.67 billion, or diluted earnings of $3.73 per share for its third quarter of 2023. Total revenue increased 7.8% year over year to $8.5 billion.
The streaming behemoth also added 8.76 million subscribers during the quarter for a total of 247.15 million globally.
Analysts surveyed by Zacks Investment Research were expecting earnings of $3.46 per share on revenue of $8.53 billion.
Revenue in the United States and Canada was flat year over year at $3.73 billion. Meanwhile, revenue grew 2% year over year to $2.69 billion in the Europe, Middle East and Africa region and 3.3% year over year to $1.14 billion in Latin America, but fell 9% year over year to $948 million in the Asia-Pacific region.
Average revenue per user came in at $16.29 in the U.S. and Canada, $10.98 in the Emea region, $8.85 in Latin America and $7.62 in the Apac region.
Netflix reported operating income of $1.9 billion, up 25% year over year,...
The streaming behemoth also added 8.76 million subscribers during the quarter for a total of 247.15 million globally.
Analysts surveyed by Zacks Investment Research were expecting earnings of $3.46 per share on revenue of $8.53 billion.
Revenue in the United States and Canada was flat year over year at $3.73 billion. Meanwhile, revenue grew 2% year over year to $2.69 billion in the Europe, Middle East and Africa region and 3.3% year over year to $1.14 billion in Latin America, but fell 9% year over year to $948 million in the Asia-Pacific region.
Average revenue per user came in at $16.29 in the U.S. and Canada, $10.98 in the Emea region, $8.85 in Latin America and $7.62 in the Apac region.
Netflix reported operating income of $1.9 billion, up 25% year over year,...
- 10/18/2023
- by Lucas Manfredi
- The Wrap
![Image](https://m.media-amazon.com/images/M/MV5BNDc1NzU3NzQtZjY3Ni00YThiLWFkNmQtNmNkZGFkNjZhMjk1XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,26,500,281_.jpg)
What did you do this summer? Netflix added a ton of subscribers and made a bunch of money.
The streaming giant onboarded 8.76 million subscribers from July to September and now has a total of 247.15 million global paid subs. That’s a significant improvement over the 5.89 million people it added during the prior quarter. Netflix previously predicted about the same number would join in Q3 — talk about tempering expectations.
It was the same story with the company’s financial results. Netflix posted $3.73 of earnings per share (Eps) on $8.542 billion in revenue for the summer quarter. Netflix met or exceeded pretty much all financial forecasts for the quarter — including its own.
Wall Street anticipated Netflix Q3 Eps of $3.49 on revenue of $8.54 billion, according to estimates compiled on Yahoo Finance. Netflix’s previous guidance foresaw its own earnings per share coming in at $3.52 on $8.52 billion in revenue.
Netflix reported Q3 operating income of...
The streaming giant onboarded 8.76 million subscribers from July to September and now has a total of 247.15 million global paid subs. That’s a significant improvement over the 5.89 million people it added during the prior quarter. Netflix previously predicted about the same number would join in Q3 — talk about tempering expectations.
It was the same story with the company’s financial results. Netflix posted $3.73 of earnings per share (Eps) on $8.542 billion in revenue for the summer quarter. Netflix met or exceeded pretty much all financial forecasts for the quarter — including its own.
Wall Street anticipated Netflix Q3 Eps of $3.49 on revenue of $8.54 billion, according to estimates compiled on Yahoo Finance. Netflix’s previous guidance foresaw its own earnings per share coming in at $3.52 on $8.52 billion in revenue.
Netflix reported Q3 operating income of...
- 10/18/2023
- by Tony Maglio
- Indiewire
![Image](https://m.media-amazon.com/images/M/MV5BNDg1ZjQ4NzItMDBhZS00NDdhLThkODEtNTNiNGU0MGNlNjFiXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
![Image](https://m.media-amazon.com/images/M/MV5BNDg1ZjQ4NzItMDBhZS00NDdhLThkODEtNTNiNGU0MGNlNjFiXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
Netflix is adding new subscribers at a torrid pace, as its password-sharing crackdown continues and as it makes moves that could push subscribers toward its nascent advertising tier.
The company reported 9 million new subscribers, with revenue of $8.5 billion and operating income of $1.7 billion. The company had reported 5.9 million new subscribers last quarter, thanks in part to its crackdown on sharing passwords.
Wall Street estimates for its Q3 had been for $8.5 billion in revenue, operating income of $1.9 billion, and net adds of 5.9 million subscribers.
Wall Street has taken a muted approach to the streaming giant since its blockbuster Q2 earnings report, as concerns about the Hollywood strikes and the slow development of the ad tier weighed on the company.
Netflix acknowledged the uncertainty in its quarterly shareholder letter.
“The last six months have been challenging for our industry given the combined writers and actors strikes in the US,” the letter said.
The company reported 9 million new subscribers, with revenue of $8.5 billion and operating income of $1.7 billion. The company had reported 5.9 million new subscribers last quarter, thanks in part to its crackdown on sharing passwords.
Wall Street estimates for its Q3 had been for $8.5 billion in revenue, operating income of $1.9 billion, and net adds of 5.9 million subscribers.
Wall Street has taken a muted approach to the streaming giant since its blockbuster Q2 earnings report, as concerns about the Hollywood strikes and the slow development of the ad tier weighed on the company.
Netflix acknowledged the uncertainty in its quarterly shareholder letter.
“The last six months have been challenging for our industry given the combined writers and actors strikes in the US,” the letter said.
- 10/18/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
![Image](https://m.media-amazon.com/images/M/MV5BZTQ0Yzc3YmMtZTAzOS00MmE3LWI5M2QtYWZmYzBmMGZmMmRmXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
![Image](https://m.media-amazon.com/images/M/MV5BZTQ0Yzc3YmMtZTAzOS00MmE3LWI5M2QtYWZmYzBmMGZmMmRmXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
Netflix is expanding its advertising business, rolling out a handful of new offerings for marketers as it seeks to grow its share in the ad-supported video space.
Netflix vp global advertising sales Peter Naylor officially announced the new offerings during a keynote at Advertising Week New York on Tuesday.
The new formats include title sponsorships, which let a brand become the premier sponsor for a show or season. Frito Lay’s Smartfood has signed on as the first brand to take advantage of the format, being named the title sponsor for the upcoming season of Love Is Blind.
“We know that brands want to align with specific shows that are contextually and culturally relevant to their marketing objectives,” Naylor said, drawing applause from the room when he announced the addition of single title sponsorships.
And Netflix is creating a new format it calls the “Binge” ad (it’s still a...
Netflix vp global advertising sales Peter Naylor officially announced the new offerings during a keynote at Advertising Week New York on Tuesday.
The new formats include title sponsorships, which let a brand become the premier sponsor for a show or season. Frito Lay’s Smartfood has signed on as the first brand to take advantage of the format, being named the title sponsor for the upcoming season of Love Is Blind.
“We know that brands want to align with specific shows that are contextually and culturally relevant to their marketing objectives,” Naylor said, drawing applause from the room when he announced the addition of single title sponsorships.
And Netflix is creating a new format it calls the “Binge” ad (it’s still a...
- 10/17/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
![Ted Sarandos](https://m.media-amazon.com/images/M/MV5BN2M3ODQ5OTgtMjI4Yy00MTcxLWExOWYtYTMxMDFmODFmMTQ0XkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX140_CR0,1,140,207_.jpg)
![Ted Sarandos](https://m.media-amazon.com/images/M/MV5BN2M3ODQ5OTgtMjI4Yy00MTcxLWExOWYtYTMxMDFmODFmMTQ0XkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX140_CR0,1,140,207_.jpg)
Wall Street analysts lowered their growth forecasts for Netflix’s third-quarter earnings and slashed price targets for the streaming company’s stock as they await further clarity on the company’s growth strategy.
The changes for Netflix, which will report after the bell on Wednesday, come as analysts surveyed by Zacks Investment Research are expecting the company to report earnings of $3.47 per share on revenue of $8.54 billion for the quarter.
The streamer, which unlike its legacy media competitors is profitable, has shifted its focus to an ad-supported tier and a crackdown on password sharing for an estimated 100 million households globally as it looks to accelerate revenue growth, expand its margins and continue to grow positive free cash flow.
Netflix co-ceo Ted Sarandos acknowledged during Bloomberg’s Screentime conference on Thursday that the company’s ad tier is still in its infancy and “definitely not at the scale that we want it to be at yet.
The changes for Netflix, which will report after the bell on Wednesday, come as analysts surveyed by Zacks Investment Research are expecting the company to report earnings of $3.47 per share on revenue of $8.54 billion for the quarter.
The streamer, which unlike its legacy media competitors is profitable, has shifted its focus to an ad-supported tier and a crackdown on password sharing for an estimated 100 million households globally as it looks to accelerate revenue growth, expand its margins and continue to grow positive free cash flow.
Netflix co-ceo Ted Sarandos acknowledged during Bloomberg’s Screentime conference on Thursday that the company’s ad tier is still in its infancy and “definitely not at the scale that we want it to be at yet.
- 10/17/2023
- by Lucas Manfredi
- The Wrap
![Ted Sarandos](https://m.media-amazon.com/images/M/MV5BN2M3ODQ5OTgtMjI4Yy00MTcxLWExOWYtYTMxMDFmODFmMTQ0XkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX140_CR0,1,140,207_.jpg)
![Ted Sarandos](https://m.media-amazon.com/images/M/MV5BN2M3ODQ5OTgtMjI4Yy00MTcxLWExOWYtYTMxMDFmODFmMTQ0XkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX140_CR0,1,140,207_.jpg)
While Netflix’s ad-supported tier has surpassed 10 million monthly active users globally, the streamer’s co-ceo Ted Sarandos acknowledged Thursday that the offering is still in its infancy and “definitely not at the scale that we want it to be at yet.”
“We’re a year into it. Jeremi [Gorman], by the way, did a great job getting us to where we’re at today,” the executive told Bloomberg’s Screentime conference on Thursday. “What we have to do, by the way — not just us, all these platforms that have added an ad option — they’ve all got to do the same thing, which is you have to get that tier at scale and grow that at scale with fans and viewers.”
Last week, Netflix announced that Amy Reinhard would take over as president of the ad business, with Gorman set to exit. Following the announcement, the Information reported that the...
“We’re a year into it. Jeremi [Gorman], by the way, did a great job getting us to where we’re at today,” the executive told Bloomberg’s Screentime conference on Thursday. “What we have to do, by the way — not just us, all these platforms that have added an ad option — they’ve all got to do the same thing, which is you have to get that tier at scale and grow that at scale with fans and viewers.”
Last week, Netflix announced that Amy Reinhard would take over as president of the ad business, with Gorman set to exit. Following the announcement, the Information reported that the...
- 10/12/2023
- by Lucas Manfredi
- The Wrap
![Image](https://m.media-amazon.com/images/M/MV5BNmE5NDU3OWItZjhlZS00YTdhLWFkZTUtM2Y0ZWUzNjg3MzNlXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,26,500,281_.jpg)
Netflix is going through some more changes on the corporate side.
Deadline understands that four members of its business affairs and legal team including Bryony Gagan are leaving as part of a restructure.
Bryony Gagan, Amy Paquette and Tim Mizrahi, who are all VP, business and legal affairs, and Stephen Zager, VP and Associate General Counsel, Corporate Legal are all exiting.
These are senior executives with Gagan, in particular, having been with the company since 2008, before it moved into original series and films.
It is the latest raft of personnel changes at the company, coming days after Jeremi Gordon, who spearheaded its move into advertising, left, to be replaced by Amy Reinhard, who is now president of advertising.
Gagan joined Netflix in 2008 and oversees all of its content deals, including content production, acquisition, and distribution, as well as overseeing its labor relations, music business and legal affairs, and intellectual property groups.
Deadline understands that four members of its business affairs and legal team including Bryony Gagan are leaving as part of a restructure.
Bryony Gagan, Amy Paquette and Tim Mizrahi, who are all VP, business and legal affairs, and Stephen Zager, VP and Associate General Counsel, Corporate Legal are all exiting.
These are senior executives with Gagan, in particular, having been with the company since 2008, before it moved into original series and films.
It is the latest raft of personnel changes at the company, coming days after Jeremi Gordon, who spearheaded its move into advertising, left, to be replaced by Amy Reinhard, who is now president of advertising.
Gagan joined Netflix in 2008 and oversees all of its content deals, including content production, acquisition, and distribution, as well as overseeing its labor relations, music business and legal affairs, and intellectual property groups.
- 10/5/2023
- by Peter White
- Deadline Film + TV
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What, you thought Netflix was going to stay out of this whole streaming price-hike trend? In this economy?
According to a new report by the Wall Street Journal, the streaming leader is waiting out the ongoing SAG-AFTRA strike before it increases the monthly rate for its ad-free users, which is most of us. Currently, Netflix’s most-popular (and least expensive) commercial-free plan (“Standard”) costs $15.49 per month. There’s also a higher-level tier (“Premium”) for $19.99/month.
While we do not yet know when the actors guild and the studios will agree on a new contract, the feeling and/or hope is it won’t be much longer now. After a nearly five-month writers strike finally came to terms with a tentative deal on September 24 (the WGA strike technically ended two days later), SAG-AFTRA met producers at the bargaining table on Monday. They are set to meet again on Wednesday.
According to a new report by the Wall Street Journal, the streaming leader is waiting out the ongoing SAG-AFTRA strike before it increases the monthly rate for its ad-free users, which is most of us. Currently, Netflix’s most-popular (and least expensive) commercial-free plan (“Standard”) costs $15.49 per month. There’s also a higher-level tier (“Premium”) for $19.99/month.
While we do not yet know when the actors guild and the studios will agree on a new contract, the feeling and/or hope is it won’t be much longer now. After a nearly five-month writers strike finally came to terms with a tentative deal on September 24 (the WGA strike technically ended two days later), SAG-AFTRA met producers at the bargaining table on Monday. They are set to meet again on Wednesday.
- 10/3/2023
- by Tony Maglio
- Indiewire
![Image](https://m.media-amazon.com/images/M/MV5BYjIwNjZhY2MtNjE0Mi00ZTIyLTg5NzQtZDRjZGY2ZGIyYzhhXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,17,500,281_.jpg)
After spearheading Netflix’s entry into advertising last year, veteran exec Jeremi Gorman has exited the company.
Netflix exec Amy Reinhard has been promoted to president of advertising, replacing Gorman, who had come to the company last year after previous stints at Snap, Amazon and Yahoo.
In addition to the ad shuffle, Eunice Kim has been upped to Chief Product Officer and Elizabeth Stone to Chief Technology Officer. Stone joined the company in 2020 to lead data and insights, while Kim came aboard in 2021 after holding exec posts at Google and YouTube.
Netflix, which staged a virtual upfronts pitch last May, said at that time that its ad tier had reached 5 million subscribers globally. While that represents barely 2% of the company’s overall subscriber base of 238 million, it is a key strategic pillar as the streaming giant also implements paid password sharing as opposed to letting customers share passwords for free.
Netflix exec Amy Reinhard has been promoted to president of advertising, replacing Gorman, who had come to the company last year after previous stints at Snap, Amazon and Yahoo.
In addition to the ad shuffle, Eunice Kim has been upped to Chief Product Officer and Elizabeth Stone to Chief Technology Officer. Stone joined the company in 2020 to lead data and insights, while Kim came aboard in 2021 after holding exec posts at Google and YouTube.
Netflix, which staged a virtual upfronts pitch last May, said at that time that its ad tier had reached 5 million subscribers globally. While that represents barely 2% of the company’s overall subscriber base of 238 million, it is a key strategic pillar as the streaming giant also implements paid password sharing as opposed to letting customers share passwords for free.
- 10/3/2023
- by Dade Hayes
- Deadline Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BY2Q2NzdmNTktMjU0NC00MDlhLTk1MjUtNjkzODAzNGI2MmQ1XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
After just more than a year at Netflix booting up the streamer’s ad business, Jeremi Gorman is leaving the company. Amy Reinhard, previously VP of studio operations, will succeed Gorman as president of advertising.
The change comes as Netflix announced two other notable C-suite appointments Tuesday, promoting Eunice Kim to chief product officer and Elizabeth Stone to Cto.
“I want to thank Jeremi for building our ads business from scratch. In just one year, she’s built the foundations we need to succeed — attracting world-class brands to Netflix and an incredible team,” Greg Peters, co-ceo of Netflix, said in a statement.
Gorman started at Netflix in September 2022, after almost four years as Snap’s chief business officer. She was tasked with building on the company’s work to launch its first ad-supported service as quickly as possible — and Netflix Basic With Ads launched in the U.S. (at $6.99/month) and 11 other countries in November.
The change comes as Netflix announced two other notable C-suite appointments Tuesday, promoting Eunice Kim to chief product officer and Elizabeth Stone to Cto.
“I want to thank Jeremi for building our ads business from scratch. In just one year, she’s built the foundations we need to succeed — attracting world-class brands to Netflix and an incredible team,” Greg Peters, co-ceo of Netflix, said in a statement.
Gorman started at Netflix in September 2022, after almost four years as Snap’s chief business officer. She was tasked with building on the company’s work to launch its first ad-supported service as quickly as possible — and Netflix Basic With Ads launched in the U.S. (at $6.99/month) and 11 other countries in November.
- 10/3/2023
- by Todd Spangler
- Variety Film + TV
![Amy Reinhard](https://m.media-amazon.com/images/M/MV5BODU3NzU3YTQtNmNjZi00ZTU2LTgyZjItZGM2MDU1NDk1OTcxXkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX500_CR0,26,500,281_.jpg)
Netflix has promoted longtime executive Amy Reinhard as the company’s new president of advertising, replacing current ad president Jeremi Gorman.
“In her nearly seven years at Netflix, Amy has proven to be an exceptionally strong leader with a deep understanding of the entertainment business and consumer tastes, as well as the ability to build lasting partnerships across the industry,” co-ceo Greg Peters said in a statement. “These skills, in particular her strength in TV and film, are critical for the success of our ads business.”
Reinhard joined Netflix in 2016 as the vice president of content acquisition. In that role, she led led global studio licensing for films and television series as well as local language acquisitions from Latin America, Europe, Africa, the Middle East and India. In 2020, she was named vice president of studio operations, where she has overseen physical production, production facilities management, consumer products and creative services,...
“In her nearly seven years at Netflix, Amy has proven to be an exceptionally strong leader with a deep understanding of the entertainment business and consumer tastes, as well as the ability to build lasting partnerships across the industry,” co-ceo Greg Peters said in a statement. “These skills, in particular her strength in TV and film, are critical for the success of our ads business.”
Reinhard joined Netflix in 2016 as the vice president of content acquisition. In that role, she led led global studio licensing for films and television series as well as local language acquisitions from Latin America, Europe, Africa, the Middle East and India. In 2020, she was named vice president of studio operations, where she has overseen physical production, production facilities management, consumer products and creative services,...
- 10/3/2023
- by Lucas Manfredi
- The Wrap
![Image](https://m.media-amazon.com/images/M/MV5BMGUwNTFlZjEtNGY4ZC00NTI2LWE0MWYtMzZiMDdkZTVhZWY0XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
![Image](https://m.media-amazon.com/images/M/MV5BMGUwNTFlZjEtNGY4ZC00NTI2LWE0MWYtMzZiMDdkZTVhZWY0XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
Netflix is making changes to its C-Suite, naming new executives to oversee its nascent advertising business, as well as its technology and product divisions.
For starters, Netflix says that Jeremi Gorman will be departing as its head of ad sales, after about a year leading its ads business. Amy Reinhard, a seven-year veteran of the company (most recently working as vp studio operations), will become president of advertising.
“In her nearly seven years at Netflix, Amy has proven to be an exceptionally strong leader — with a deep understanding of the entertainment business and consumer tastes as well as the ability to build lasting partnerships across the industry. These skills, in particular her strength in TV and film, are critical for the success of our ads business,” Netflix co-ceo Greg Peters said in a statement. “I want to thank Jeremi for building our ads business from scratch. In just one year,...
For starters, Netflix says that Jeremi Gorman will be departing as its head of ad sales, after about a year leading its ads business. Amy Reinhard, a seven-year veteran of the company (most recently working as vp studio operations), will become president of advertising.
“In her nearly seven years at Netflix, Amy has proven to be an exceptionally strong leader — with a deep understanding of the entertainment business and consumer tastes as well as the ability to build lasting partnerships across the industry. These skills, in particular her strength in TV and film, are critical for the success of our ads business,” Netflix co-ceo Greg Peters said in a statement. “I want to thank Jeremi for building our ads business from scratch. In just one year,...
- 10/3/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
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Exclusive: After announcing its acquisition of the Australian animation studio Animal Logic during yesterday’s earnings call, Deadline has learned that Netflix is making internal moves that will streamline its coterie of executives who’ll steer the Film Animation division.
Karen Toliver, VP Animation Film, is being promoted to lead the Animation Film team. With that change, Melissa Cobb will move from her role as VP Animation Film but will stay on with Netflix as a producer. Cobb joined the company four years ago and to led the animation team and since then has built the studio from the ground up, attracting filmmakers and delivering a diverse slate of ani films so far.
Also transitioning is Gregg Taylor, the VP Animation Film who’ll also become a producer. He too has been there four years, helping to build the creative team and oversee and shepherd the film slates, most recently The Sea Beast.
Karen Toliver, VP Animation Film, is being promoted to lead the Animation Film team. With that change, Melissa Cobb will move from her role as VP Animation Film but will stay on with Netflix as a producer. Cobb joined the company four years ago and to led the animation team and since then has built the studio from the ground up, attracting filmmakers and delivering a diverse slate of ani films so far.
Also transitioning is Gregg Taylor, the VP Animation Film who’ll also become a producer. He too has been there four years, helping to build the creative team and oversee and shepherd the film slates, most recently The Sea Beast.
- 7/20/2022
- by Mike Fleming Jr
- Deadline Film + TV
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Netflix is acquiring Australian animation studio Animal Logic, which is producing films for the streamer including “The Magician’s Elephant,” directed by Wendy Rogers, and “The Shrinking of the Treehorns,” directed by Ron Howard.
Animal Logic has about 800 employees, mostly based in Sydney and Vancouver. The acquisition “will help us accelerate the development of our animation production capabilities and reinforces our commitment to build a world-class animation studio,” Netflix said in its Q2 letter to shareholders.
The company did not disclose the purchase price for Animal Logic but said it will fund the acquisition from cash on hand. Netflix expects to close the later this year, subject to certain regulatory approvals.
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“Together, we’ll create an animation studio that will produce some of our largest animated feature films,” Netflix said in the shareholder letter.
Animal Logic has about 800 employees, mostly based in Sydney and Vancouver. The acquisition “will help us accelerate the development of our animation production capabilities and reinforces our commitment to build a world-class animation studio,” Netflix said in its Q2 letter to shareholders.
The company did not disclose the purchase price for Animal Logic but said it will fund the acquisition from cash on hand. Netflix expects to close the later this year, subject to certain regulatory approvals.
Click here to sign up for Variety‘s free Strictly Business newsletter covering earnings, financial and investment news, and more.
“Together, we’ll create an animation studio that will produce some of our largest animated feature films,” Netflix said in the shareholder letter.
- 7/19/2022
- by Todd Spangler
- Variety Film + TV
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![Image](https://m.media-amazon.com/images/M/MV5BNzhmZDJjNWQtZmI3NS00M2JkLTkzYmMtMTU3ZDBiZjIzM2U0XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX140_CR0,0,140,140_.jpg)
Click here to read the full article.
Netflix has acquired the Australian animation and visual effects studio Animal Logic, the companies said Tuesday.
Based in Sydney and with a satellite office in Vancouver, Canada, Animal Logic has been involved in The Lego Movie franchise, Happy Feet, Peter Rabbit and other productions, including the upcoming The Magician’s Elephant, for Netflix. On the visual effects front, the company worked on The Matrix and The Great Gatsby, among other titles. The companies say that the deal will boost Netflix’s ambitions in animation, creating “a global creative production team and an animation studio that will produce some of Netflix’s largest animated film titles.”
The streaming company added that it “will continue to work with many other studios around the world for animated series and film needs.”
“Netflix has been investing in animation over the past few years and this furthers our...
Netflix has acquired the Australian animation and visual effects studio Animal Logic, the companies said Tuesday.
Based in Sydney and with a satellite office in Vancouver, Canada, Animal Logic has been involved in The Lego Movie franchise, Happy Feet, Peter Rabbit and other productions, including the upcoming The Magician’s Elephant, for Netflix. On the visual effects front, the company worked on The Matrix and The Great Gatsby, among other titles. The companies say that the deal will boost Netflix’s ambitions in animation, creating “a global creative production team and an animation studio that will produce some of Netflix’s largest animated film titles.”
The streaming company added that it “will continue to work with many other studios around the world for animated series and film needs.”
“Netflix has been investing in animation over the past few years and this furthers our...
- 7/19/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
![Nicole Kidman, Robin Williams, Elijah Wood, Brittany Murphy, Hugh Jackman, and Hugo Weaving in Happy Feet (2006)](https://m.media-amazon.com/images/M/MV5BZWU2NDkxYjktNWVlMS00MTM4LWJjMDAtOWYxZjJkZWFhYzAxXkEyXkFqcGdeQXVyMTA1NjE5MTAz._V1_QL75_UY207_CR0,0,140,207_.jpg)
![Nicole Kidman, Robin Williams, Elijah Wood, Brittany Murphy, Hugh Jackman, and Hugo Weaving in Happy Feet (2006)](https://m.media-amazon.com/images/M/MV5BZWU2NDkxYjktNWVlMS00MTM4LWJjMDAtOWYxZjJkZWFhYzAxXkEyXkFqcGdeQXVyMTA1NjE5MTAz._V1_QL75_UY207_CR0,0,140,207_.jpg)
Netflix has acquired the animation studio Animal Logic, which is behind films like “Happy Feet,” “The Lego Movie” franchise and Netflix’s upcoming animated film “The Magician’s Elephant.”
The acquisition will support Netflix’s original animated film slate, which already includes titles like “Klaus,” “Over the Moon” and the upcoming “The Sea Beast.” The Animal Logic and Netflix Animation teams together will create a global creative production team and an animation studio that will produce some of Netflix’s largest animated film titles. However, Netflix will continue to work with many other studios for its animated series and movies.
Animal Logic is led by CEO and co-founder Zareh Nalbandian. Animal Logic leadership will remain operating under the Animal Logic brand and will fulfill production of existing and ongoing commitments and continue to collaborate and work with longstanding studio partners.
Animal Logic is also working on the soon-to-be-released “DC’s...
The acquisition will support Netflix’s original animated film slate, which already includes titles like “Klaus,” “Over the Moon” and the upcoming “The Sea Beast.” The Animal Logic and Netflix Animation teams together will create a global creative production team and an animation studio that will produce some of Netflix’s largest animated film titles. However, Netflix will continue to work with many other studios for its animated series and movies.
Animal Logic is led by CEO and co-founder Zareh Nalbandian. Animal Logic leadership will remain operating under the Animal Logic brand and will fulfill production of existing and ongoing commitments and continue to collaborate and work with longstanding studio partners.
Animal Logic is also working on the soon-to-be-released “DC’s...
- 7/19/2022
- by Brian Welk
- The Wrap
![Nicole Kidman, Robin Williams, Elijah Wood, Brittany Murphy, Hugh Jackman, and Hugo Weaving in Happy Feet (2006)](https://m.media-amazon.com/images/M/MV5BZWU2NDkxYjktNWVlMS00MTM4LWJjMDAtOWYxZjJkZWFhYzAxXkEyXkFqcGdeQXVyMTA1NjE5MTAz._V1_QL75_UY207_CR0,0,140,207_.jpg)
![Nicole Kidman, Robin Williams, Elijah Wood, Brittany Murphy, Hugh Jackman, and Hugo Weaving in Happy Feet (2006)](https://m.media-amazon.com/images/M/MV5BZWU2NDkxYjktNWVlMS00MTM4LWJjMDAtOWYxZjJkZWFhYzAxXkEyXkFqcGdeQXVyMTA1NjE5MTAz._V1_QL75_UY207_CR0,0,140,207_.jpg)
Netflix is moving further into the world of animation with the acquisition of Australian studio Animal Logic.
The company is responsible for work on films such as Happy Feet, Legend of the Guardians: The Owls of Ga’Hoole, The Lego Movies and Peter Rabbit.
Netflix Q2 Earnings Report: Deadline’s Full Coverage
It comes after Netflix CEO Reed Hastings said last year that it is building out its animation unit with the hope to compete against Disney in family animation.
The streamer’s animation slate includes the likes of Over the Moon, Academy Award-nominated Klaus and the recently released The Sea Beast.
Netflix has previously acquired companies such as visual effects studio Scanline VFX, which has worked on series such as Stranger Things, and has recently bought a slew of gaming companies.
Animal Logic has been producing design, visual effects and animation for over 30 years. Headquartered in Sydney, Animal Logic...
The company is responsible for work on films such as Happy Feet, Legend of the Guardians: The Owls of Ga’Hoole, The Lego Movies and Peter Rabbit.
Netflix Q2 Earnings Report: Deadline’s Full Coverage
It comes after Netflix CEO Reed Hastings said last year that it is building out its animation unit with the hope to compete against Disney in family animation.
The streamer’s animation slate includes the likes of Over the Moon, Academy Award-nominated Klaus and the recently released The Sea Beast.
Netflix has previously acquired companies such as visual effects studio Scanline VFX, which has worked on series such as Stranger Things, and has recently bought a slew of gaming companies.
Animal Logic has been producing design, visual effects and animation for over 30 years. Headquartered in Sydney, Animal Logic...
- 7/19/2022
- by Peter White
- Deadline Film + TV
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As Netflix expands its footprint as a one-stop shop studio, the streamer’s VP of Studio Operations, Amy Reinhard, announced in a company blog post this morning that they’re buying Scanline VFX, which was one of the effects shops to work on the first season of Cowboy Bebop and the third and upcoming fourth season of Stranger Things.
Scanline VFX was founded in 1989 and is currently led by VFX Supervisor Stephan Trojansky, whose proprietary fluid rendering system Flowline won a Scientific and Technical Oscar in 2008. Scanline VFX has offices in Vancouver, Montreal, Los Angeles, London, Munich, Stuttgart, and Seoul. Scanline VFX is known for its breathtaking visuals, as well as its complex, photorealistic effects in virtual production; some of their prolific credits include HBO’s Games of Thrones, Legendary/Warner Bros.’ Godzilla vs. Kong and Zack Snyder’s Justice League. The firm will continue to operate as a standalone...
Scanline VFX was founded in 1989 and is currently led by VFX Supervisor Stephan Trojansky, whose proprietary fluid rendering system Flowline won a Scientific and Technical Oscar in 2008. Scanline VFX has offices in Vancouver, Montreal, Los Angeles, London, Munich, Stuttgart, and Seoul. Scanline VFX is known for its breathtaking visuals, as well as its complex, photorealistic effects in virtual production; some of their prolific credits include HBO’s Games of Thrones, Legendary/Warner Bros.’ Godzilla vs. Kong and Zack Snyder’s Justice League. The firm will continue to operate as a standalone...
- 11/22/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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Netflix is snapping up premiere visual-effects house Scanline VFX, announcing a deal to acquire the company that has done work on Netflix originals like “Stranger Things” as well as tentpole movies for Marvel, DC and others.
Financial terms of the pact were not disclosed. The deal is expected to close in the first quarter of 2022, subject to regulatory approvals and other usual closing conditions.
Netflix said it will operate Scanline VFX as a standalone business that will continue to work with a variety of clients. Founded in 1989 in Munich, Scanline VFX also operates locations in Los Angeles, London, Vancouver, Montreal, Stuttgart and Seoul.
It’s the second major M&a deal in the VFX space this month, after game-development software vendor Unity said it will buy Peter Jackson’s Weta Digital technology and tools business for $1.625 billion.
For Netflix, Scanline VFX has provided effects for “Stranger Things 3” — and is...
Financial terms of the pact were not disclosed. The deal is expected to close in the first quarter of 2022, subject to regulatory approvals and other usual closing conditions.
Netflix said it will operate Scanline VFX as a standalone business that will continue to work with a variety of clients. Founded in 1989 in Munich, Scanline VFX also operates locations in Los Angeles, London, Vancouver, Montreal, Stuttgart and Seoul.
It’s the second major M&a deal in the VFX space this month, after game-development software vendor Unity said it will buy Peter Jackson’s Weta Digital technology and tools business for $1.625 billion.
For Netflix, Scanline VFX has provided effects for “Stranger Things 3” — and is...
- 11/22/2021
- by Todd Spangler
- Variety Film + TV
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The streaming giant stated its investment in Korean content from 2015 to 2020 reached $700m.
Netflix has signed leases for two new production facilities in South Korea in response to global demand for more original Korean films and series.
The streaming giant stated its investment in Korean content from 2015 to 2020 reached $700m “with more than 80 shows made in Korea and watched by audiences around the world.”
The two production facilities are situated in Gyeonggi Province in Paju-si and Yeoncheon-gun, outside Seoul.
Netflix is leasing six stages and supporting spaces of approximately 9,000 square meters at Ycdsmc - Studio 139 in Yeoncheon-gun. It is also...
Netflix has signed leases for two new production facilities in South Korea in response to global demand for more original Korean films and series.
The streaming giant stated its investment in Korean content from 2015 to 2020 reached $700m “with more than 80 shows made in Korea and watched by audiences around the world.”
The two production facilities are situated in Gyeonggi Province in Paju-si and Yeoncheon-gun, outside Seoul.
Netflix is leasing six stages and supporting spaces of approximately 9,000 square meters at Ycdsmc - Studio 139 in Yeoncheon-gun. It is also...
- 1/7/2021
- by Jean Noh
- ScreenDaily
![Image](https://m.media-amazon.com/images/M/MV5BYTJmMzQ3ZWItMzFkZS00ZmZlLWEwYjEtYjE5MzdhOTNjZjgzXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UY281_CR0,0,500,281_.jpg)
Netflix is doubling down on Korean originals and has leased production studio space at two facilities to handle this growth.
The streamer is leasing nine stages at two production facilities in the country after revealing that it has spent $700M on Korean content in the last five years.
This includes originals such as Kingdom, The King: Eternal Monarch, Start-Up, and It’s Okay to Not Be Okay as well as an upcoming local adaptation of Money Heist.
At Ycdsmc – Studio 139, it will lease six stages and supporting spaces of approximately 9,000 square meters. At Samsung Studio, it will also lease three stages of approximately 7,000 square meters. Both studios are just outside of Seoul, in Gyeonggi Province, Korea.
It comes after Netflix struck a similar deal in the UK in 2019, where it created a dedicated production hub with 14 sound stages at Shepperton Studios.
“Netflix is thrilled to deepen its investment in Korea, as...
The streamer is leasing nine stages at two production facilities in the country after revealing that it has spent $700M on Korean content in the last five years.
This includes originals such as Kingdom, The King: Eternal Monarch, Start-Up, and It’s Okay to Not Be Okay as well as an upcoming local adaptation of Money Heist.
At Ycdsmc – Studio 139, it will lease six stages and supporting spaces of approximately 9,000 square meters. At Samsung Studio, it will also lease three stages of approximately 7,000 square meters. Both studios are just outside of Seoul, in Gyeonggi Province, Korea.
It comes after Netflix struck a similar deal in the UK in 2019, where it created a dedicated production hub with 14 sound stages at Shepperton Studios.
“Netflix is thrilled to deepen its investment in Korea, as...
- 1/7/2021
- by Peter White
- Deadline Film + TV
![Amy Reinhard](https://m.media-amazon.com/images/M/MV5BODU3NzU3YTQtNmNjZi00ZTU2LTgyZjItZGM2MDU1NDk1OTcxXkEyXkFqcGdeQXVyMTMxMTIwMTE0._V1_QL75_UX500_CR0,26,500,281_.jpg)
At the Natpe Streaming Plus event in Hollywood at the end of July, Amy Reinhard, Netflix’s VP of content acquisition, was asked for hard viewership numbers on the streaming service’s shows. Reinhard politely demurred. “I wish I could tell you!” she exclaimed.
This is the same, seemingly regretful song-and-dance the company always provides. For years, Netflix — along with streaming colleagues like Hulu and Amazon Prime Video that don’t rely exclusively on advertising dollars for their revenue — has refused to provide verifiable numbers on ratings. And why should they? These are all part of publicly traded conglomerates who need to please shareholders; those shareholders want to know about the cold, hard, guaranteed cash coming in from subscribers, not touchy-feely metrics like viewers.
This is short-sighted, however, because it ignores how ratings can translate to awards, a key currency in the entertainment space. With a ballot that is at...
This is the same, seemingly regretful song-and-dance the company always provides. For years, Netflix — along with streaming colleagues like Hulu and Amazon Prime Video that don’t rely exclusively on advertising dollars for their revenue — has refused to provide verifiable numbers on ratings. And why should they? These are all part of publicly traded conglomerates who need to please shareholders; those shareholders want to know about the cold, hard, guaranteed cash coming in from subscribers, not touchy-feely metrics like viewers.
This is short-sighted, however, because it ignores how ratings can translate to awards, a key currency in the entertainment space. With a ballot that is at...
- 8/30/2019
- by Ann Donahue
- Indiewire
All the conversation about Hollywood's looming battle with Netflix for streaming primacy pretty much ignores everywhere else in the world. Yes, the United States is a big market. Except there are somewhere between 3 billion and 4 billion people everywhere else with internet access. And those other markets are growing fast. In business schools, they call that a honking big opportunity.
So, as Hollywood girds for Streaming Video's business version of Game of Thrones here in the United States, Netflix is busy scooping up as much programming, and subscribers, as it can everywhere else. Netflix already has around 60% of its 152 million subscribers based in 191 countries not named the United States. To drive growth and take care of those audiences, it's doing deals even with companies that should or will be competitors. And it's busy plugging programming holes all over the planet.
The Only Global Svod
"We feel like there’s a lot...
So, as Hollywood girds for Streaming Video's business version of Game of Thrones here in the United States, Netflix is busy scooping up as much programming, and subscribers, as it can everywhere else. Netflix already has around 60% of its 152 million subscribers based in 191 countries not named the United States. To drive growth and take care of those audiences, it's doing deals even with companies that should or will be competitors. And it's busy plugging programming holes all over the planet.
The Only Global Svod
"We feel like there’s a lot...
- 8/2/2019
- by David Bloom
- Tubefilter.com
’We just brought in our first buyer for Africa and he’s making a lot of headway,’ top executive tells Natpe.
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Colombia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (July 30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team,...
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Colombia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (July 30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team,...
- 7/31/2019
- by John Hazelton
- ScreenDaily
’We just brought in our first buyer for Africa and he’s making a lot of headway,’ top executive tells Natpe.
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Colombia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (July 30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team,...
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Colombia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (July 30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team,...
- 7/31/2019
- by John Hazelton
- ScreenDaily
‘We’re not an easy organisation to navigate,’ executive admits.
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Colombia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (July 30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team, filling the programming holes that they have...
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Colombia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (July 30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team, filling the programming holes that they have...
- 7/31/2019
- by John Hazelton
- ScreenDaily
Netflix VP Acquisitions Amy Reinhard says she is “confident” the streaming giant is going to weather the loss of major content like Friends, The Office and a wide swath of Disney fare. But she acknowledged that a lot of rivals are about to knock on the door.
In an appearance at the Natpe Streaming Plus conference in Los Angeles, Reinhard recalled arriving at Netflix in 2016 and working through periods when major tranches of programming from Fox and Discovery left the service. “I was sure it was going to make a dent,” she said. “But when you look at how consumers are migrating, they just find other content to watch.”
The boom in new, well-funded services from Disney, WarnerMedia, Apple and NBCUniversal over the next nine months is going to put more pressure on Netflix, Reinhard acknowledged.
“I think it’s going to be very competitive,” she said. Traditional media companies have “rich,...
In an appearance at the Natpe Streaming Plus conference in Los Angeles, Reinhard recalled arriving at Netflix in 2016 and working through periods when major tranches of programming from Fox and Discovery left the service. “I was sure it was going to make a dent,” she said. “But when you look at how consumers are migrating, they just find other content to watch.”
The boom in new, well-funded services from Disney, WarnerMedia, Apple and NBCUniversal over the next nine months is going to put more pressure on Netflix, Reinhard acknowledged.
“I think it’s going to be very competitive,” she said. Traditional media companies have “rich,...
- 7/30/2019
- by Dade Hayes
- Deadline Film + TV
‘We’re not an easy organisation to navigate,’ executive admits.
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Columbia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team, filling the programming holes that they have as they’re greenlighting their originals.
As the streaming giant’s output of original content grows, Netflix’s licensing strategy is becoming more focused on smaller international territories such as the Netherlands, Argentina and Columbia, according to the platform’s vice-president of content acquisition Amy Reinhard.
Speaking at the Streaming Plus conference hosted by the National Association of Television Program Executives (Natpe) in Los Angeles on Tuesday (30), Reinhard said: “Our business is becoming more internationally focused on the licensing side. We try to coordinate with the originals team, filling the programming holes that they have as they’re greenlighting their originals.
- 7/30/2019
- by John Hazelton
- ScreenDaily
In today’s roundup, Netflix announces the premiere date for “The Dark Crystal: Age of Resistance.”
Dates
“The Dark Crystal: Age of Resistance,” the prequel series to the original fantasy film, will premiere on Netflix on Aug. 30. Taron Egerton, Anya Taylor-Joy and Nathalie Emmanuel will voice the three Gelfling heroes, once again portrayed as animated puppets, named Rian, Brea and Deet. The star-studded voice cast of heroes and villains also includes Mark Hamill, Eddie Izzard, Natalie Dormer, Andy Samberg, Simon Pegg, Keegan-Michael Key, Helena Bonham Carter, Mark Strong and Alicia Vikander. The 10-episode series will follow the three heroes as they set out on a journey to discover the secrets behind the evil Skeksis’ power and save their world.
The second season of the Starz drama “Sweetbitter” will premiere on July 14 at 8 p.m. Et/Pt. Based on the Stephanie Danler novel of the same name, the new episodes will...
Dates
“The Dark Crystal: Age of Resistance,” the prequel series to the original fantasy film, will premiere on Netflix on Aug. 30. Taron Egerton, Anya Taylor-Joy and Nathalie Emmanuel will voice the three Gelfling heroes, once again portrayed as animated puppets, named Rian, Brea and Deet. The star-studded voice cast of heroes and villains also includes Mark Hamill, Eddie Izzard, Natalie Dormer, Andy Samberg, Simon Pegg, Keegan-Michael Key, Helena Bonham Carter, Mark Strong and Alicia Vikander. The 10-episode series will follow the three heroes as they set out on a journey to discover the secrets behind the evil Skeksis’ power and save their world.
The second season of the Starz drama “Sweetbitter” will premiere on July 14 at 8 p.m. Et/Pt. Based on the Stephanie Danler novel of the same name, the new episodes will...
- 5/21/2019
- by Jordan Moreau
- Variety Film + TV
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