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As big of a threat as artificial intelligence is to TV and film, there’s one place where nearly everyone can agree it may be beneficial: sorting through a streamer’s seemingly endless library. That’s exactly the strategy Tubi has launched with Rabbit AI, the ad-supported streamer’s collaboration with ChatGPT.
It also marks the first time a streamer has officially partnered with AI to enhance its search.
Currently, Tubi uses traditional search and discovery tools to catalog its content. Users basically enter in a keyword and, as long as a title is indexed correctly, a corresponding title appears from that search. The streamer also uses machine learning to create containers of genres and subgenres that may be of interest to users.
“Over the past 20 years or so, people have been conditioned to using an unnatural and unhuman way of searching for content with keywords. It’s like fragments...
It also marks the first time a streamer has officially partnered with AI to enhance its search.
Currently, Tubi uses traditional search and discovery tools to catalog its content. Users basically enter in a keyword and, as long as a title is indexed correctly, a corresponding title appears from that search. The streamer also uses machine learning to create containers of genres and subgenres that may be of interest to users.
“Over the past 20 years or so, people have been conditioned to using an unnatural and unhuman way of searching for content with keywords. It’s like fragments...
- 9/26/2023
- by Kayla Cobb
- The Wrap
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Tubi, Fox Corp.’s ad-supported video-streaming service, has turned to OpenAI’s ChatGPT artificial-intelligence agent to suggest new TV shows and movies to watch — although the feature is really just a form of natural-language search.
Tubi’s Rabbit AI is powered by ChatGPT-4. The AI feature, which shows up on the bottom of Tubi’s mobile app, lets users “ask questions the same way you’d ask a friend.” For example, if you type, “Any movies that are funny about sharks?” into Rabbit AI, it will return a list of titles including “Shark Bait,” “Sharknado,” “Sharkula” and “Bigfoot vs Megalodon.” (See demo video below.) Users can then save the results onto their My List watchlist. In addition, search history is saved for future reference.
Tubi is rolling out Rabbit AI as a beta test to Tubi’s iOS mobile app for viewers across the U.S. starting
Tuesday and expects...
Tubi’s Rabbit AI is powered by ChatGPT-4. The AI feature, which shows up on the bottom of Tubi’s mobile app, lets users “ask questions the same way you’d ask a friend.” For example, if you type, “Any movies that are funny about sharks?” into Rabbit AI, it will return a list of titles including “Shark Bait,” “Sharknado,” “Sharkula” and “Bigfoot vs Megalodon.” (See demo video below.) Users can then save the results onto their My List watchlist. In addition, search history is saved for future reference.
Tubi is rolling out Rabbit AI as a beta test to Tubi’s iOS mobile app for viewers across the U.S. starting
Tuesday and expects...
- 9/26/2023
- by Todd Spangler
- Variety Film + TV
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