Premium podcast and audiobook subscription service Podimo has been operating in Finland for exactly one year today. The service, which has come to Finland from Denmark, has seen tremendous growth in the past year and has enabled more than 30 podcasters to turn professional.
“We have managed to contribute to the professionalisation of the industry, create more beloved content for podcast listeners and at the same time grow even faster than expected in Finland. It’s been quite a year for us," says Johannes Saukko, Country Manager for Podimo Finland.
Podimo has grown rapidly in Finland, and has already grabbed a significant share of the market. From the beginning of 2023, user growth has increased 70% and the number of paying customers has increased by almost 400%.
This success is mainly due to the large and high-quality range of attractive podcast content. Podimo publishes around thirty exclusive podcast episodes per week and podcast fans...
“We have managed to contribute to the professionalisation of the industry, create more beloved content for podcast listeners and at the same time grow even faster than expected in Finland. It’s been quite a year for us," says Johannes Saukko, Country Manager for Podimo Finland.
Podimo has grown rapidly in Finland, and has already grabbed a significant share of the market. From the beginning of 2023, user growth has increased 70% and the number of paying customers has increased by almost 400%.
This success is mainly due to the large and high-quality range of attractive podcast content. Podimo publishes around thirty exclusive podcast episodes per week and podcast fans...
- 8/30/2023
- Podnews.net
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A research conducted by Norstat, on behalf of Podimo, in the spring examined the podcast listening market in Finland. According to the study, podcasts are displacing other forms of media consumption, particularly traditional electronic media. Of the respondents, 37% reported that podcast listening significantly or moderately reduces their radio listening time, while 23% said the same for television viewing.
Johannes Saukko, the Country Manager at Podimo, explained, "Podcast listening in Finland is on the rise, as is the willingness to pay for podcasts. The engagement with podcasts is high, and the time spent on them naturally comes at the expense of other activities. However, podcasts can also be enjoyed in situations where visual content consumption is not feasible, providing listeners with additional opportunities and enhancing their engagement with podcasts.”
Podcasts are predominantly consumed on the go, although many people also listen to them at home. Saukko added, "Tasks like cleaning and other...
Johannes Saukko, the Country Manager at Podimo, explained, "Podcast listening in Finland is on the rise, as is the willingness to pay for podcasts. The engagement with podcasts is high, and the time spent on them naturally comes at the expense of other activities. However, podcasts can also be enjoyed in situations where visual content consumption is not feasible, providing listeners with additional opportunities and enhancing their engagement with podcasts.”
Podcasts are predominantly consumed on the go, although many people also listen to them at home. Saukko added, "Tasks like cleaning and other...
- 6/6/2023
- Podnews.net
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