- He was a pollster and author who tracked emerging trends among the public, influencing corporate marketing decisions and government policy. He used psychology and sociology to bring a human dimension to his poll findings. His corporate clients included Dow Chemical, Volkswagen, General Electric, AT&T, Procter & Gamble, and IBM.
- He served in the Army during WWII. After the war, he studied philosophy and psychology at Harvard, receiving a bachelor's degree and a master's degree. He taught at several colleges, including Tufts University in Massachusetts and New York University.
- His father became a house-painter after losing his job as a real-estate agent during the Depression.
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