10/10
If you're not the one paying then you are the product
18 September 2020
Warning: Spoilers
A profound analysis of all the ways and tools social media platforms use to manipulate and direct human behavior and bend popular opinions thus shaping society ( and currently dividing it ), all done for the profit of - you guessed it- those massively rich companies and their sponsors. The docudrama is brimming with specific data and proof to support the presented ideas. A few key terms explained were recommendation system, attention extraction models, persuasive technology, positive intermittent reinforcement, growth hacking, surveillance capitalism.. In short - one of the most important, thought provoking and meaningful documentaries of our time. I hope it changes the way "users" use their brains because a healthy society needs mentally healthy members - and voters.
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