Students at New York's Rovina Finishing School for Girls send their photographs to the makers of Claybury's Beauty Soap in the hope of being chosen as "Miss Complexion of 1934". Martha Howson wins the contest, which includes a trip to Hollywood and a tour of the Warner Brothers lot with Lyle Talbot. When she gets to the studio, all she wants to do is meet Dick Powell, star of the new Warner Brothers film Dames (1934). During her search for Powell, she (and the audience) gets to see several scenes from that movie.