- Jim Halpert: I think it's great that the company's making a commercial, because not very many people have heard of us. I mean, when I tell people I work at Dunder Mifflin, they think that we sell mufflers or muffins or mittens or... And frankly, all of those sound better than paper, so I let it slide.
- Michael Scott: [at a meeting] Has anyone ever come up to you and said, "You're not creative"?
- Dwight Schrute: Yes.
- Michael Scott: Well, they're wrong. You are creative. You are damn creative, each and every one of you. You are so much more creative than all of the other dry, boring morons that you work with.
- [they all look around, confused]
- Jim Halpert: Who are you talking to, specifically?
- [deleted scene]
- [as Dwight plays Second Life, his character opens up his closet to find his rocket launcher in Jell-O]
- Dwight Schrute: Who put my rocket launcher in Jell-O?
- [Jim's Second Life character flies just outside the window]
- Jim Halpert: You playing that game again?
- Dwight Schrute: Second Life is not a game. It is a multi-user virtual environment. It doesn't have points or scores. It doesn't have winners or losers.
- Jim Halpert: Oh, it has losers.
- Meredith: I'm excited about doing the ad, but I'm not really used to doing videos with so many people around.
- Michael Scott: Pam, please clear my phone lines.
- Pam Beesley: Certainly.
- [Pam imitating phone beeping]
- Pam Beesley: Okay, clear.
- Pam Beesley: I worked until about 2:45 a.m., and then I had to decide if I wanted to spend the night with Michael editing in his office and Dwight watching Michael edit in his office, or drive home and probably fall asleep at the wheel and die in a fiery car wreck. I passed out on my keyboard trying to decide.
- Oscar: When I was younger, I always wanted to be an actor in commercials, then I realized I had a brain.
- Michael Scott: All right, let me ask you this. Tell me if this is creative: when I was five, I imagined that there was such a thing as a unicorn. And this is before I had even... heard of one or seen one. I just drew a picture of a horse that could fly over rainbows and had a huge spike in its head. I was five. Five years old! Couldn't even talk yet!
- Darryl Philbin: [singing] Out of paper, out of stock / There's friendly faces around the block / So break loose from the chains that are causing you pain / Call Michael and Stanley, Jim, Dwight, Creed / Call Andy and Kelly for your business paper needs / Dunder Mifflin : the people person's paper people !
- Michael Scott: Now this gentleman right here
- [indicates Stanley]
- Michael Scott: is the key to our... urban vibe.
- Stanley Hudson: Urban? I grew up in a small town. What about me seems "urban" to you?
- Andy Bernard: [singing] Break me off a piece of that Fancy Feast.
- [talking]
- Andy Bernard: It's the cat food. Nailed it.