Episode #1.1
- Episode aired Jul 25, 2012
- 43m
![Gruen Sweat (2012)](https://m.media-amazon.com/images/M/MV5BZmU4ZmJjMzAtNzBlNi00ODk0LWFkMmEtZjc1NzNlZjQ3N2FkXkEyXkFqcGdeQXVyMDM3ODU0Nw@@._V1_QL75_UX190_CR0,2,190,281_.jpg)
The first of a four-part special series that looks into the brandtathlon that is the London 2012 Olympics, with an analysis of the advertising and consumerism surrounding them and the ways i... Read allThe first of a four-part special series that looks into the brandtathlon that is the London 2012 Olympics, with an analysis of the advertising and consumerism surrounding them and the ways in which companies use the two weeks of competition to market their products.The first of a four-part special series that looks into the brandtathlon that is the London 2012 Olympics, with an analysis of the advertising and consumerism surrounding them and the ways in which companies use the two weeks of competition to market their products.