Now Available in Stores
- Episode aired May 19, 2024
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Disney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry th... Read allDisney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry that sets a precedent for multimedia corporations.Disney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry that sets a precedent for multimedia corporations.